Maltese Law on Property – The Contract of Emphyteusis

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Article 1494 of the Maltese Civil Code (Chapter 16 of the Laws of Malta), defines Emphyteusis as follows:

„Emphyteusis is a contract whereby one of the contracting parties grants to the other, in perpetuity or for a time, a tenement for a stated yearly rent or ground-rent which the latter binds himself to pay to the former, either in money or in kind, as an acknowledgment of the tenure.“

Emphyteusis is typical of Continental law (European) and not English law. It is very different from lease or rent of a dwelling house or a piece of land. This is because unlike lease, Emphyteusis is a real right which attaches to the land being contracted and not to the person contracting such right. On the other hand, lease, being a personal right, does not attach to the land or the dwelling house being granted, but only to the person receiving the lease. The legal implications arising out of these differences are considerable, especially with regards to the rights and obligations of the contracting parties.

The contract of Emphyteusis must be made by public deed before a Notary Public. It would be null if done by means of a private writing. Lease, on the other hand may be entered into by private writing and will have the force of law. The contract of Emphyteusis cannot be changed throughout the emphyteutical period. Once the ground-rent is established, it cannot be changed.

Article 1494 provides three key phrases which need to be clarified:

i. perpetuity or for a time

There are two types of empytheutical grants: Perpetual Emphyteusis and temporary Emphyteusis. The former is a payment which must be effected annually with the legal option of redemption. Redemption renders the land freehold. Temporary Emphyteusis, on the other hand, is a contract for a number of years. (Usually in Malta the most popular number of years contracted for are 17 years, 21 years, 99 years and 150 years.)

ii. stated yearly rent or ground-rent

The ‚canone‘ or ground-rent must be stated in the contract, under pain of nullity, and is to be paid yearly to the dominus, i.e. the owner of the house.

iii.

The utilista recognizes the fact that he can legally enjoy that property and must acknowledge the dominus as being the real owner of such property.

The contract of Emphyteusis is a sui generis contract whereby the dominus, who is the real owner of the property, is temporarily divested of all his ownership rights. Such rights and obligations are shifted to the ‚utilista,‘ the person enjoying such grant, throughout such period. Upon the expiration of the contract, the property, with all the improvements made to it, will revert to the dominus and there will be no right to extend the Emphyteusis.

In the old days, Emphyteusis used to be granted by land owners to farmers who tended the land. Sometimes the agreement would be that as acknowledgment, rather than paying money, the farmer would deliver to the dominus part of the produce, harvest or fruit yielded by that land.

Ownership rights and obligations are, during the running of the Emphyteusis, vested in the utilista and not the real owner. Article 1507 states that the utilista is bound to carry out any obligationimposed by law on the owners of buildings or lands. This demonstrates the responsibility which the utilista has in terms of maintenance of the property. He must treat such property as if it were his own. If, however, there is considerable expense in carrying out such obligation, the utilista may apply before the Civil Court First Hall to demand that the dominus be compelled to contribute a portion of the expense. In such a case the court will take into consideration, primarily, the contract of Emphyteusis entered into by the parties, the remaining period of the grant, the amount of ground-rent and other circumstances relevant to the demand.

The utilista has a very broad right of disposing of the property held under Emphyteusis; he may dispose of the emphyteutical tenement by means of a public deed which can either be an act inter vivos, i.e. made during his lifetime, or causa mortis, i.e. made after his death, in this case, by means of a will. The utilista may sell the Emphyteusis to a third party for a specified amount of money. Obviously, he will be selling the remainder of the emphyteutical period. Moreover, he may grant the property once again under Emphyteusis, known as sub-Emphyteusis, in which case, he will be receiving a ground-rent himself.

Such alienation of property does not require the permission or consent of the dominus, in either case. Moreover, the rights and obligations of the utilista will, upon transfer, be shifted onto the new utilista or sub-emphytheuta. The latter will only become the new utilista after the dominus has acknowledged him. Unless the new utilista is known to be incapable of carrying out his contractual obligations, the dominus cannot refuse to acknowledge him. In cases where the dominus refuses to acknowledge the new utilista, the latter will still remain personally bound to the former for the payment of the ground-rent.

During the period of the running of the Emphyteusis, the utilista has the right to ‚alter the surface of the tenement, provided he does not cause any deterioration thereof'(Article 1506(2)). Thus, if the utilista would like to build further or to add further to the already existing structures on the land, he may do so. Moreover, he is entitled to any ‚treasure trove‘ that he may find on such property. The dominus is not entitled to a share.

On expiration of the Emphyteusis, the utilista is bound by law to return the land or tenement with all the improvements made throughout the years during which the property was under Emphyteusis.

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Source by Natasha Buontempo

5 Tips for Selling Collectible Barbies on eBay

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Collectible Barbie dolls can be a great seller on eBay, especially eBay USA. Many Barbie dolls are limited in number and can be quite valuable. Barbie collectors are located all over the world and don’t mind paying the international shipping fees required to have the doll shipped to them. Here are a few tips for selling collectible Barbie dolls on eBay.

The first step when selling anything on eBay is to do the research and determine the asking price. eBay is its own little universe and you must use eBay data to determine an item’s value in the eBay marketplace. An item’s value is determined by what someone will pay for it, not what you think it is worth. Look up the particular Barbie on eBay using a few relevant keywords. eBay titles are written by each individual seller, so if you use too many keywords, you may not get enough data in your search results. For example, if you have a Bob Mackie Goddess of the Sun Barbie, your search terms should be „Bob Mackie Goddess Barbie.“ When doing the search, choose „completed listings.“ You aren’t going to pay much attention to what someone is asking for the Barbie, you want to know what a buyer actually paid for it. Historical data is where you focus when doing research on eBay pricing. You will also need to check current listings to see what other sellers are asking for the same item. To make sales on eBay, you must be competitive.

After you find a comparable item that actually sold, the next step is to create a keyword rich title. eBay searches work somewhat like Google searches, matching on keywords. Your objective is to rank high in searches so your title must be optimized. Using the example above, a properly optimized title would be, „NEW Bob Mackie Goddess of the Sun Barbie NRFB 1995.“ NRFB is an abbreviation for „never removed from box.“ Many Barbie collectors will search for NRFB and the year the Barbie was released. eBay only allows 55 characters for the title, so you want to maximize that space with the correct keywords that will lead buyers to your item.

The next important component of selling Barbies (or anything) on eBay, is to provide clear photos. When selling anything three dimensional, experts advise showing at least three photos. Remember that your buyer cannot pick up and examine the product you are selling. Good pictures will sell your item. Many eBay shoppers don’t even read the descriptions; their eyes automatically gravitate towards the photos. If you are selling NRFB collectible Barbies, you want to show photos of the front and back of the box, the doll’s face, the doll’s clothing, and a price tag if there is one. If you are selling a NRFB Barbie, do not take her out of the box to take the photo! This will devalue the Barbie and you can’t sell it as NRFB.

After you have done the pricing research, written the title, and taken the photos, you will need to write a keyword rich description. Make sure the description is at least 200 words long and includes the name of the particular Barbie at least three times. This will help your listing appear more keyword loaded and your listing will place higher in search results.

Include international shipping options on your listing. Barbie collectors live all over the world and they will pay the shipping costs, as long as the price is fair and reasonable. Most Barbies will weigh less than four pounds when packaged so they can be shipped First Class International through the United States Postal Service. Average cost to ship a collectible Barbie anywhere in the world from the USA is less than twenty dollars.

By following these five tips, you should find success when selling your collectible Barbie on eBay. Take your time, follow the steps, and wait for the right buyer. Your Barbie may not sell within a week, but that is ok. The right buyer will find your listing and your Barbie will soon be on her way to her new home.

For more information on selling collectibles on eBay, visit the eBay Coach blog.

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Source by Suzanne Arant-Wells

Sales Training Tip – 10 Reasons Why Hard Sales Tactics Never Work

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Hard selling is when you go straight to the point and start to try to sell your product without any finesse. It is simply telling your prospective buyer that he should buy your product. Now this hard-core approach may work in some instances but the majority of your prospective buyers will be put off the sale by this approach. Here are 10 good reasons to change your sales tactics.

1. People hate being sold to: hard sell will bring out the worst in people. When aggressive sales techniques are used this will prompt the prospective buyer to be aggressive as well and act negatively to the sales person. Pretty soon they are ready to argue with you and you know the sale is completely lost.

2. Hard sell will intimidate your prospective buyer: This sales tactic will intimidate some buyers and again cause them to have less interest in the sale. Intimidation will again give your prospective buyer negative feelings towards the sale. They will not have a very good feeling about your company when they see the sort of sales people you hire. This is another factor that will cause you to lose the sales

3. Hard sell makes you sound desperate to sell and this will always put off your buyer. The buyer can sense when the sales person is desperate to sell a product to them. The buyer wonders why the seller is so desperate and is immediately suspicious. This suspicion will turn into mistrust of the truth in what the sales person is saying. The buyer will very likely not buy the product.

4. Hard sell in sales copy will often use hype and prospective buyers can see right through this. Prospective buyers are savvier than they were and will not put up with hype. They want the facts not some pie in the sky promise. If sales copy tries to push the sale with this type of tactic there will be no sale.

5. Prospects need a reason to buy: hard sell does not allow time to explain benefits and what the prospective buyer can expect from the product. Hard sell usually uses features rather than benefits. Benefits are the reason for a customer to buy. You must answer the quest on every prospective buyers mind „What’s in it for me?“

6. You need to build rapport with prospective buyers: building a relationship with your potential buyer is a very important part of selling. You will not only make a sale on the initial product you will build confidence in your buyer. When the buyer has confidence, they will very likely purchase another related product from your company. If you use hard sell you cannot build this all-important relationship. Ultimately you will lose not only the initial sale but also a valuable long-term customer.

7. Soft sell will allow the reader to make his own decision without being pushed into a sale. As mentioned people do not like to be sold to, they do not want to feel that someone is dictating to them and telling them that they have to buy something. Most people want to feel that they are making their own decisions and soft sell will do this for them.

8. Soft sell always outsells hard sell: it is a proven fact that soft sell always outsells hard sell. This is because people can be persuaded but do not like to be forced into a sale. Hard sell is literally pushing your product at your prospective customer and not giving them a chance to say no. Soft sell on the other hand is offering your prospective buyer a product and allowing them to make the decision to buy.

9. It is easier and more enjoyable to use soft sell tactics: soft sell will allow you to use more sales strategies. It is a more enjoyable way to sell because you can talk to the customer, demonstrate benefits and build up a good rapport with your prospective buyer. It is more enjoyable to talk with your buyer and get to know him rather than pushing a sale on him.

10. Soft sell is a powerful way of pre selling products and warming your customer for the sale. When you warm your prospective buyer for the sale, you will be far more successful in selling your product or service. People like to know more about products before they buy and pre selling will allow you to do this for them.

Hard sell rarely works because of the above reasons. Additionally there is a stereotype of the pushy sales person using hard sell tactics. When hard sell is used this image comes into the prospects mind and prevents them from accepting the sale. In this way you will lose many sales.

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Source by Sean McPheat

Make Cash Selling Other People’s Cars

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Have you ever been to a virtual auto dealership? Chances are you haven’t but you probably will very soon. In fact if you would like to earn a great second income for just a little work, you could have a virtual auto dealership of your own. Here is how it works.

You set up a classified ad type website to list vehicles for private owners selling there vehicles. You list all info on the vehicle, and show pictures. If you have the know how you can offer to take the photos for the listing within your local market for a small fee. Using tools like mapquest you can even show to your websites viewers exactly where the vehicles are located. As far as payment on your end you can charge an upfront fee which is the preferred method by operators of these sites, or an after the sale commission.

The latter of these may make you more money but be sure to have an agreement in writing. These sites work well if you limit yourself to your local area, and try to keep the site looking fresh. Shuffle the order of the vehicles from time to time and change home page messages at least weekly. This let’s repeat viewer know that this is an active site, and worth looking at. It takes a little computer know how to get this up and running, but several website providers offer templates that allow you to simply fill in the blanks. This can be a wonderful and easy side business to earn extra income.

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Source by Samuel Austin

Control Your Every Deal: Succeed in Your Real Estate Negotiating With These 7 Sure-Fire Tips

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In real estate, negotiation is more like art than science. Some might also consider it to be like a dance because both parties go back and forth with each other… with hopes of bringing both of them to something better, with each person achieving win-win results.

Then there are those who view negotiation as more of a battle with an opponent. But, in my experience this viewpoint really doesn’t set you up for successful negotiating. So, how about, instead of viewing your negotiating as a battle, always look at it as a process that can be beneficial to both sides. Think of it like this-when you take advantage of someone, you may have won the battle but you will most likely lose the war.

Negotiating can definitely be an opportunity to win… for both parties. Follow these sure-fire negotiating tips and you will successfully control your real estate (or other business) deals every time.

Have a firm price & stick to it

Make sure you enter into every single negotiation with a firm price set in your mind. Then, work the negotiation so the person you are negotiating with is the one who first speaks about price. And, be sure you remember… your maximum allowable offer is your „strike price“ and you should always start at 10% less than that.

Think: what’s in it for the other person

If you go into your negotiation with the mindset of… what does the other person need from this transaction, you can exceed their expectations and do well for yourself. Take for example, a student who was dealing with an elderly owner of a small multi-unit property where the owner also lived. The student asked if the seller might consider staying on in a transitional period to help him manage things. The seller needed this and therefore was happy to sell to him for less money.

Listen 70%, talk 30% of the time

You really can’t learn too much while you are talking. So, be sure to listen carefully. Check out this negotiation example where the buyer listened to the seller when he said he wanted to stay in the apartment he had owned for 20 years. The buyer said he could stay AND he would pay him to help him manage the property. End result… $100,000 in instant equity, low seller financing and a P&S done in 2 days. The listen/talk tip paid off for both parties!

Always ask questions

You must ask probing and prying types of questions. This helps you gather a lot of information, which gets you prepared for any and everything that might come your way in the negotiation. As a matter of fact, it is imperative that you never enter into a negotiation unprepared. Another good reason to ask questions is so you can get the other person to really start talking to you. You obviously benefit, but the other person also becomes more comfortable with you. That is a win-win right there.

Have options open and available

It is beneficial to you to always have some open and available options in your pocket. For example, if you think it’s possible that seller financing could be a tax advantage to the seller, ask. That could be the way to get you successfully into this particular deal.

Seek to Educate not confront

No matter what the issue is that you are dealing with during the negotiation, try not to appear confrontational. Rather, seek a more educational approach to discussing the issue. For example, if you are working with a bank for funding and your debt coverage ratio is off and the bank won’t fund the project, rather than arguing the point to try to convince the banker, try putting together some better numbers that bank would favorably consider, or better yet try talking through different numbers directly with the banker.

Trade Concessions, don’t give them away

If the other party in your negotiation asks for something that you can accommodate, provide it. But at the same time, ask for something from them. This will train the other party that every concession has a concession.

The real estate market is changing!

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Source by Dave Lindahl

Tips on Selling Character Designs

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Have you ever wondered how some cartoon characters became so famous – with hundreds or thousands of merchandise bearing their names and images? Remove the ones with animated series out of the equation since they have a marketing medium – and you still have a handful of characters out there who became famous through the merit of their designs. Examples are Julius the Monkey and Emily the Stange.

This article discusses some tips for creating and selling cartoon characters.

Cute VS Cool

Are your characters cute or cool? Cute characters easily attract the females and the young children markets – two of the largest consumer markets. Character merchandise is often cheaper and more affordable. Therefore profit through sheer volumes of sales can be quite astounding.

Cool characters are more suitable as collectibles, and often cater more to the male market. As they are often more exclusive and expensive, sales volumes are seldom as impressive as cute character merchandise.

In the spirit of games development, decision makers might simply want to pick a design that is most suited for the game concept. But as far as possible, if the game concept so allows, do try to go for cute characters because they stand a higher chance of getting licensed for merchandising.

Character Bible

A character bible is the foundation for every product that would stem from an intellectual property – be it a game, animated series, comic, story book etc. Regardless of the resulting product, everything should refer back to the character bible. This is what the bible is all about – a kind of blueprint for an intellectual property besides being a showcase for the intellectual property.

Style Guide

A style guide to showcase your characters in their full glory is absolutely necessary if you plan to license your characters. The average licensee is often quite unimaginative and seldom sees beyond what you show them. So if you are showing them screen captures of your game, hoping that they would see the full potential of your character designs, chances are they will not. A style guide with multiple poses and designs of each character would help them understand and appreciate your character designs better.

Product Concept Boards

In your style guide, it would be good to include product concept boards. These are renderings of mock products with your character designs integrated within. Product concept boards are great for letting potential licensees see how they can use your character designs on their products.

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Source by Aldric Chang

How To Deal With Water Logging Issues in Your Home

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You have bought a beautiful house and everything’s working perfectly. But lo, it rains and your house is flooded with water! Yes, waterlogging issues can be an unforeseen problem that can arise after you have moved into your new apartment. Most common during seasonal rains, waterlogging can leave you stranded when you get out of your house. It’s true that most of us are still in the dark when it comes to dealing with this issue. Keep reading to find out some of the most effective techniques that you can use!

Understanding The Issue

Waterlogging in your house can be caused due to many reasons such as storm runoff, sullage, or damaged drain sewers. Apart from the short-term effects like hampering your daily routine, it also causes other serious damages like weakening the foundation of the entire house. When water mixes with other garbage and wastes, this can pose a great threat to your health. So, it is always important to understand these risks and deal strategically with water logging issues.

Effective Precautions And Strategic Troubleshooting

Once you know what the problem is, it becomes easier to take steps to troubleshoot. Some effective solutions to prevent water logging in your home are given below. Depending on the reach of the issue, you can employ any or all of the following solutions.

Solution 1: Rainwater Harvesting To Cope With Flood

It may be impossible to prevent the huge amount of water entering the premises during heavy monsoon rain or flood. But, it is possible to direct the flow of the water and treat the problem of waterlogging judiciously. Rainwater harvesting is the most effective way to cope with the issue of rainwater flooding your house.

Solution 2: Downspout Extensions For Basement Flooding

Installing downspout extensions is an effective solution to keep your basement dry. This helps in redirecting the water flow from the rooftops as well as basements to a safer location, such as a dry well or any other rainwater harvesting system.

Solution 3: Dry Well For Cheap Water Logging Solution

If you are looking for an economical way for solving water logging issues, nothing works better than a dry well. Standing water can be directed to the dry well using downspout extensions. The dry well is usually filled with stones, gravels, and pebbles so that water does not seep back into your lawn.

Solution 4: Installing A Sump Pump

Foreseeing the issue of waterlogging, you can install a sump pump that can pump out the standing water from your basement. This is a simple solution that can help you tackle waterlogging issues effectively.

Solution 5: Rain Gardens For Rain Runoff

Rain gardens are an ideal solution for apartments, schools, and other residential premises where run-off rainwater poses a major issue. Creating rain gardens in well-drained/sandy soils can be perfect for capturing storm water.

Solution 6: French Drains For Plain Surfaces

When you cannot judge the slope of your lawn to construct a dry well, a French drain, also known as the weeping tile is an effective alternative. A French drain is nothing but a trench filled with sand and gravel. It has pipes that drain the stagnant water and direct it away from the area.

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Source by Abishek Kumar

Real Estate 401 – The Option Period

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The following article is not intended to provide legal opinions or advice, but only to educate buyers about the real estate buying process. You should always consult a lawyer before entering into a legally binding contract.

In Texas, the Termination Option, or the option period as it is typically referred to, provides buyers with an unrestricted right to terminate a contract to purchase property, for a specified fee within a specified number of days after the contract is signed by all parties . In layman's terms, the buyer has the right to say, "No thanks, I decided I don't want to buy your house after all." Since this is an unrestricted right, there need not be a reason for terminating or cancelling the contract. The buyer does pay for this unrestricted right to terminate. Some of the more typical amounts I see are in the $ 50 – $ 75 range, but I have seen both larger and smaller amounts. The fee can be credited to the buyer or seller at closing, generally buyers are usually credited with the fee if the sale is completed but it is a negotiable item. The length of the option period, in days, is also negotiable but typical option periods are in the 5-10 day length.

Sellers are motivated to keep the option period as short as possible, since they are basically taking their home off the market and can have the contract to purchase their house terminated for no reason at all. In this case they receive only the option fee, which is a comparatively tiny amount. Buyers do occasionally use the option period as a cure for buyer's remorse – the typical second guessing that buyers have after making a big purchase of any kind, but this is unusual in my experience. The option period is designed to be used as a time for buyers to have home, pest, septic and other inspections done and then renegotiate the price or negotiate for repairs if necessary. In this regard, a 5 day period is attractive for a seller but during a busy season, it can be difficult to get all inspections done and have time to negotiate before the option expires.

When the option period expires, if the seller and buyer have not agreed on specific repairs or price reductions, the buyer is agreeing to buy the house "as is", as long as any repairs originally specified in the contract are completed prior to closing. Negotiating during the option period is done via a form called the Amendment to Contract. Repairs and price reductions are written in the proper spaces on the form and then negotiation commences per the manner described in the previous article: Real Estate 301. Often, the negotiation is done verbally between the agents and then the agreed upon terms are written in on this form and signed by both parties. Often when terms are agreed upon, the seller will ask the buyer to waive any remaining option to terminate, this is also done via the Amendment to Contract. This is to prevent the buyer from coming back asking for further repairs or reductions after an agreement has been reached.

Sellers are advised to refrain from making any repairs specified by either the original contract or the Amendment until after the option period is over. Unless of course, the seller intends to complete the repairs even if the buyer were to opt out, or terminate the contract. A seller might complete all requested repairs only to have the buyer terminate the contract afterward. This is another reason sellers often ask buyers to waive the option to terminate.

The Amendment to Contract also contains places to extend the option period if necessary to complete negotions or inspections. Once the option period is over, agents and sellers (and buyers) can breathe a big sigh of relief. It is one of the last big hurdles that must be cleared on the way to closing. There are reasons that could result in the property not closing, and plenty of things that must happen to ensure that the closing will occur but most of the uphill work is usually over after the option expires. Check back later for the next article in the series – Closing the Real Estate Transaction.

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Source by Bill Patterson

Realtor Commission Fees

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Many people wonder if their realtor should be paid their commission or give a credit back to them, well the answer is simple; do you want a junk car that is shiny and pretty on the outside or do you want a solid investment that will not kill you in the end? Buyers agents get paid from the listing brokers. The listing brokers negotiate commission paid with the sellers at the time the listing is taken. Usually 6% of the total sale amount, that is split two ways between the agents.

Some sellers that want to keep all their profits and not get quality guidance from their agents could ask for a reduction in fee's. However, agents do not get paid before a closing.They spend their own money on marketing, showing, detailed reports and it goes on. Now if a seller expects the agent to do all of this and not pay them what they deserve, the seller would be better off trying to sell their property in the dark with no guidance at all. A bad Realtor is just that … BAD. They can ruin a sale, give wrong advice, be selfish in pricing and not care about anyone but themselves. Those are the agents you want to steer clear of. Figure your boss telling you that your not getting paid that day because he wanted to save to buy a new car, what would you do? Yell, quit, report them? It is no different. After all, you go to work expecting to be paid what you agreed to when you got hired. Now why would sellers and buyers think any different with Realtors?

Agents may make more money at one time but there are several weeks and sometimes months of work and spending involved in a sale. Even more so for commercial sales so in reality they are getting paid as one would have gotten a check every two weeks that has been held and held and held over a period of time and then released. What if your boss was to under pay you because they wanted a new car or something else? Would you allow that? Would you do the best you could? Then do not under pay your agents! Agents that have their own proven success, not a team but an individual agent themselves, that is the one you should want to work with either to list your property or to buy. This is a great time to sell and buy in real estate but be wise with your agent selections and pay them what they should be paid.

Immobilienmakler Heidelberg

Makler Heidelberg


Der Immoblienmakler für Heidelberg Mannheim und Karlsruhe
Wir verkaufen für Verkäufer zu 100% kostenfrei
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Source by Samantha Starling

5 Steps to Online Advertising For Tow Companies

Immobilie bewerten, Immobilie Wert, Immobilienrechner, Verkaufsrechner, Immobilienwertermittlung Tel: 06227-399170 Handy: 0176-2116-9990 eMail: info@heidelbergerwohnen.de Internet: www.heidelbergerwohnen.de

One of the biggest challenges for any tower is to know when they have gathered enough information to make a business decision. This is the case with internet advertising too.

It is difficult to figure all this out without dropping everything else your job requires of you and feel like you have a good understanding of what the right approach is to internet advertising for a small towing company. After all it seems very confusing, there are way too many options to choose from (and more popping up every day) and you feel the pressure to do something soon before its too late. And you keep on hearing people tell you the yellow pages are dead and 80% of customers look online first for a local business, alright already!

But take a deep breath. The solution to this problem, just like all of the others we face as towers, is to slowly but deliberately work our way into the issue and get comfortable as we go. I will attempt to show you how to do this and provide help options for you along the way. So whether you choose to manage the entire process yourself or hire a company like mine so you can stay focused on running your business, you will feel better about the decision you are making.

Step 1: Create a Business Profile- Creating a profile for your company is easier than you may think. Just write a few sentences about your company history. Show potential customers that you are reliable and trustworthy. Include a complete list of services offered and thorough descriptions of your service area. This is how searchers will find you. Include photos, links, hours of operation, address and contact information.

Step 2: Claim Your Profiles- Go to local business directory sites like Google Local and post your profile. There is a huge competition going on between search engines, traditional phone directory providers and new companies to be the source for local business listings. And what they all have in common is a desire for you to post your business profile on their site. This gives them the ability to provide the best search results for their users. A list of the add pages can be found on my web site.

Step 3: Start Keyword Search Advertising- This is probably the most confusing part you will have to deal with, but it is also probably the most important and this is why. Most everything you do to promote your tow company online is information your potential customer has to find through a search engine. That is, you put the info up, they go to a search engine like Google and type in what they are looking for, then Google decides if you are a good match for their search. But with Keyword Search advertising, you target the customer directly. You can, for example, have you ad appear every time someone searches „Poughkeepsie, NY Towing.“ I recommend starting with a Google AdWords account (you can also work with Yahoo Search Marketing and Bing adCenter which provide the same services for their searchers.) Start small and increase your spend as you gain confidence.

Step 4: Read and React- Perfecting your Keyword Search Advertising plan takes time. Watch each of your ads carefully for performance. Your goal is to have that ad appear before potential customers. If you observe an ad getting many impressions but generating little traffic that is a sign that either the ad copy is not effective or you are not targeting the right traffic. Test the same ad across several keywords and then several ads for the same keywords. When you see spikes in positive results work note the mix that is working and then try to expand. Test similar ads and similar keywords, keep the ones that work and deactivate the ones that don’t work.

Step 5: Develop a Social Media Campaign- The final piece of the puzzle is to start using tools like Facebook, Twitter, LinkedIn, and MySpace for you business. These efforts are free but can be time consuming. They require active participation to generate the type of excitement necessary to do what we want them to do which is increase your company Search Score. This is a number used by search engines to measure to „buzz“ about your company. The more buzz they see the more important they feel it is to provide your information to searchers. Search engines figure the more frequent you update information about your company the more likely it is that you will be providing up to date, accurate and relevant info for their searchers. So they equate buzz with value.

Whether you choose to manage this process yourself or to bring in an expert it is important to get started soon. You want to make sure you’re getting your share of the 80% already looking for you online.

Immobilienmakler Heidelberg

Makler Heidelberg


Der Immoblienmakler für Heidelberg Mannheim und Karlsruhe
Wir verkaufen für Verkäufer zu 100% kostenfrei
Schnell, zuverlässig und zum Höchstpreis


Source by Dennis Wencel