Pug Training Mindset: Psychological Insight on Training a Pug

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Pugs are arguably one of the most coveted dog breeds. Their distinctive physical characteristics like their scrunched, wrinkled snout and big, doting eyes along with their charismatic personality are part of what makes them so cute and lovable. Unfortunately many people acquire this playful little dog before doing their due diligence regarding how to train a Pug or understanding the psychological profile of the typical Pug.

Pugs in addition to being fun, affectionate, sensitive and loyal they are also indeed stubborn, manipulative and overly confident. Therefore pug obedience training is high priority and should take place as early as possible. Ideally anytime from 12 weeks of age onto 6 months of age. Do your training in small isolated blocks of time. Puppies just like children have short attention spans. The key to success is repeat, repeat, repeat and reinforce positive behavior with a treat rewards.

It’s also important to know that Pugs are highly motivated by food!

If you are already a pug owner then you have likely witnessed that many pugs act larger than they are. They are also quite eager to greet new people and other dogs and are prone jumping up on others for attention. These traits can be safety issues for your pug if they are not addressed but fortunately are easily corrected with proper training.

Another attribute of a pug is their desire to please. Pugs are people dogs and they long to be by your side all the time. This is important to note because it can lead to attachment and socialization problems. It is recommended to accustom your pug to other humans and dogs at a young age. Pugs generally interact great with others, especially with small children.

Once Pug psychology is understood you are now ready to move forward with actual mechanics of Pug training. You can find more detailed article by searching on „pug training“ or „how to train a pug“ but here is an abbreviated list for your convenience.

First, you must establish your alpha dog role and take control of your household. Although small and innocent looking pugs are headstrong and… They are truly a different breed and have a way all their own. Ever heard the phrase „I am not a dog owner, I am a PUG owner!“? Many Pug owners let their dogs have free reign of the house, including their bed and couches. This type of owner behavior can send mix signals and give the Pug the impression they are the alpha dog in the house.

Once your alpha position is established you need to create ground rules for acceptable behavior in the house. Do not be seduced by your pug’s cuteness! It is not cute for your puppy to bite you while playing or to tilt his head when you call him to come and he only sits there, or to bark at the squirrels, or, or… well I hope you get the point here. Everything you do or don’t do is considered Pug training in the eyes of your Pug. You need to determine whether your pug will be allowed on the couch, in bed, to beg for food and so on from the first day your new companion comes home with you.

Pugs are creatures of habit so you will need to institute a regular schedule your Pug can count on day in and day out. Here are some areas to consider when creating a consistent schedule.

  • Feeding times
  • Walking
  • Play time/mental stimulation

I hope you have found this article helpful.

Until next time!

-Josh

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Source by Josh D McLean

The Importance of Circuit Breakers

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A circuit breaker is a very important part of electrical wiring in a home because it is a very essential safety feature. Without circuit breakers, household electricity would not even be practical because of the potential danger of a fire and other hazards. It is an automatically, operated electrical switch that is especially designed to protect electrical circuits from any kind of damage, if there is a short circuit or overload. The main function of the circuit breaker is to detect any fault condition and stop continuity in order to discontinue the flow of electricity. Majority of the households, short circuits are responsible for the outbreaks of fire.

About Short Circuit and the Importance of a Breaker

A short circuit is generally an abnormal low-resistance current, in between two nodes of an electrical circuit that are usually meant to have different voltages. This ends up having an excess flow of electric current and causes circuit damage that can lead to a fire, overheating and even explosion. Short circuit mainly occurs due to overloading or mostly due to fire breakout. To avoid this, a good circuit breaker is important to protect your home. It is also necessary to get the electrical appliances checked by licensed and professional electrician.

The breakers are generally more expensive than fuses. But most homeowners prefer breakers than fuses because of the safety factor associated with them. Plus, most electricians and electrical wiring experts prefer these breakers instead of old fashioned fuses.

The Variety

Circuit breakers come in different shapes and sizes and a person should choose the one that suits the electric equipment at home. But before installing a breaker, one must be aware if there is enough space in the house to accommodate the device. Different people have various requirements with some opting for living room, some for kitchen while others for their bedrooms. This is nothing but a kind of protection for the house and the people living there more specifically.

Importance and the Repair Team

Circuit breakers are very important for the safety of a house and all residential electric specialists know that. Without them, a house can face many potential hazards, so for any kind of problem with circuit breaker you need to consult a team that specialize in circuit panel repair, replacement and upgrades. They must specialize in replacement, updating and repairing a breaker panel. Their licensed and bonded technicians must offer smart solutions for backdated circuit breakers, fuse boxes and even panels installed before 1974. These specialists must offer new installation and help to maintain them.

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Source by Danielle Sage

Control Your Every Deal: Succeed in Your Real Estate Negotiating With These 7 Sure-Fire Tips

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In real estate, negotiation is more like art than science. Some might also consider it to be like a dance because both parties go back and forth with each other… with hopes of bringing both of them to something better, with each person achieving win-win results.

Then there are those who view negotiation as more of a battle with an opponent. But, in my experience this viewpoint really doesn’t set you up for successful negotiating. So, how about, instead of viewing your negotiating as a battle, always look at it as a process that can be beneficial to both sides. Think of it like this-when you take advantage of someone, you may have won the battle but you will most likely lose the war.

Negotiating can definitely be an opportunity to win… for both parties. Follow these sure-fire negotiating tips and you will successfully control your real estate (or other business) deals every time.

Have a firm price & stick to it

Make sure you enter into every single negotiation with a firm price set in your mind. Then, work the negotiation so the person you are negotiating with is the one who first speaks about price. And, be sure you remember… your maximum allowable offer is your „strike price“ and you should always start at 10% less than that.

Think: what’s in it for the other person

If you go into your negotiation with the mindset of… what does the other person need from this transaction, you can exceed their expectations and do well for yourself. Take for example, a student who was dealing with an elderly owner of a small multi-unit property where the owner also lived. The student asked if the seller might consider staying on in a transitional period to help him manage things. The seller needed this and therefore was happy to sell to him for less money.

Listen 70%, talk 30% of the time

You really can’t learn too much while you are talking. So, be sure to listen carefully. Check out this negotiation example where the buyer listened to the seller when he said he wanted to stay in the apartment he had owned for 20 years. The buyer said he could stay AND he would pay him to help him manage the property. End result… $100,000 in instant equity, low seller financing and a P&S done in 2 days. The listen/talk tip paid off for both parties!

Always ask questions

You must ask probing and prying types of questions. This helps you gather a lot of information, which gets you prepared for any and everything that might come your way in the negotiation. As a matter of fact, it is imperative that you never enter into a negotiation unprepared. Another good reason to ask questions is so you can get the other person to really start talking to you. You obviously benefit, but the other person also becomes more comfortable with you. That is a win-win right there.

Have options open and available

It is beneficial to you to always have some open and available options in your pocket. For example, if you think it’s possible that seller financing could be a tax advantage to the seller, ask. That could be the way to get you successfully into this particular deal.

Seek to Educate not confront

No matter what the issue is that you are dealing with during the negotiation, try not to appear confrontational. Rather, seek a more educational approach to discussing the issue. For example, if you are working with a bank for funding and your debt coverage ratio is off and the bank won’t fund the project, rather than arguing the point to try to convince the banker, try putting together some better numbers that bank would favorably consider, or better yet try talking through different numbers directly with the banker.

Trade Concessions, don’t give them away

If the other party in your negotiation asks for something that you can accommodate, provide it. But at the same time, ask for something from them. This will train the other party that every concession has a concession.

The real estate market is changing!

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Source by Dave Lindahl

New Jersey Penalties and Consequences For Failure to Comply With Apartment Registration Requirements

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In today’s article, we will discuss the importance of two separate documents required for landlords of residential real estate.

Certificates of Occupancy

The first document is the Certificate of Occupancy. The vast majority of municipalities in the State of New Jersey require that the landlord obtain a new Certificate of Occupancy each time a new tenant moves in. Inspections that accompany the application for a certificate of occupancy vary by municipality. All towns will check the smoke detectors, and if there is gas heating, there will also be a check of the carbon monoxide detector. Some towns will also conduct much more thorough examinations in an attempt to increase the quality of housing throughout the town. It should be noted that it is no longer permissible for a municipality to require a new certificate of occupancy inspection when a family expands by natural means (e.g.; the birth of a new child).

While most landlords are vaguely familiar with the fines which the municipality may impose upon them for failing to obtain a certificate of occupancy, few are familiar with the far more severe consequences which can result from such failure. Where certificates of occupancy are required, a home rented without a certificate of occupancy constitutes an illegal contract. Hence, in the matter of Khoudary v. Salem Board of Social Services, 260 N.J.S. 79 (App. Div. 1992), the Court determined that a landlord who rents without a certificate of occupancy is without authority to file a suit for rents.

In essence, what the Khoudary Court said was that it would not help the landlord enforce an illegal contract. In the event that the tenant vacates the premises owing rents, either for prior months or months that may become due under the unexpired lease, the landlord may not file an action to collect the rents, and furthermore, may not apply any of the tenant’s security deposit toward these rents. The landlord can still bring an action or withhold security for tort damages, such as destruction of the apartment. It remains uncertain whether a Court should allow a tenant to file an action for return of all rents previously paid under the illegal contract; however, most Courts will rule that the tenant should pay for the quantum meruit benefit of the use of the apartment.

For nearly a decade, Courts interpreted the ruling in Khoudary to mean that failure to obtain a Certificate of Occupancy was a bar to eviction. However, this issue has been since clarified. In the matter of McQueen v. Brown and Cook, 342 NJS 120 (App. Div. 2001), the Court ruled that while failure to obtain a certificate of occupancy rendered the contract illegal, the landlord still maintained the right to evict the tenant. Essentially, the Court’s decision holds that a tenant should not be able to benefit from the illegal contract, and furthermore, it is clear that leaving the tenant in the illegal rental would be contrary to public policy.

Landlord Registration Statement

While failure to obtain a certificate of occupancy is not a bar to eviction, the failure to obtain a landlord registration statement (a/k/a Landlord Identity Statement) will prevent an eviction. All non-owner occupied residential dwellings in the State of New Jersey must be registered as rentals. Unlike Certificates of Occupancy, the registration statement does not require an inspection and does not need to be repeated upon the arrival of new tenants. In most cases, a single registration statement will be effective into perpetuity.

In the event that the rental is a one or two family home, the registration may be filed with the clerk of the municipality. In some cases, the municipality will charge a nominal fee for the registration of the property and an additional fee upon renewals. In the event that the property consists of three or more residential dwellings, the property must be registered with the New Jersey Division of Community Affairs. The Landlord Registration Statement should set forth the names of the owners and their emergency contact numbers.

Failure to comply with the registration requirement may have severe consequences for landlords. Most notably, N.J.S.A. 46:8-33 states that „no judgment for possession may be entered until there has been compliance [with the Act]…“ While the Statute goes on to state that the Court may continue the case (up to 90 days) until the non-compliance is corrected, some landlords may be caught off guard. Some New Jersey counties even require the landlord to produce proof of registration at the time of the tenancy hearing.

Another consequence of failure to obtain a registration statement is the imposition of fines. This firm has been retained to represent several landlords who have failed to obtain registration statements. As with failure to obtain a certificate of occupancy, the fines for failure to register can be rather hefty, and towns will usually impose a separate penalty for each individual dwelling within the building.

In conclusion, it is best to make sure that you obtain both a Certificate of Occupancy and a Landlord Registration Statement prior to renting your property. Should you forget to file one of these two documents, you may find yourself subject to substantial penalties from both the municipality and in a civil action with your tenants.

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Source by Michael Mirne

Raw Land Income Ideas

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There are so many different ways to make money if you own land. If you own even a small piece of land you might be surprised just how creative you can get if your goal is to create income using an existing asset.

Pasturing animals

If your land includes fields and/or some wooded areas, you might want to take look through the on-line and paper classifieds in your area. More than likely you will be able to identify horse or cow owners who are looking for space to graze their animals. What a fantastic way to make money and if your land includes large pasture areas, the animals will keep the grass down so you can even save money!

Hunting rights

If you own land suitable for hunting, you can rent your land out to hunters. This is one of the best ways to make extra money. If you have big deer in your area, there’s a good chance you can charge a premium price for rights to your land during hunting season. Best of all, you can charge by the person or charge a flat fee. You are in control with this one, making it one of the best ways to make extra money, while maintaining full use of your land during the off-season. If you have wildlife on your land, I recommend that you explore this income-generating possibility.

Storage

Have you noticed how many mini-storage rentals there are? If you have a building on site, this is also a potentially lucrative way to make extra money. These days, no-one seems to have enough room to store their stuff, making storage space a realistic way to earn some extra income. It may even be a wise investment to have a building put up if one does not exist. Those with an old barn could store four wheeler or boats during the off-season, making it one of the easiest ways to make extra money using your land (or trailers, campers, snowmobiles, classic cars -just about anything you can think of).

Camping

If you have level, open land that would be suitable for erecting tends, you should look into the logistics of starting a basic campground. Depending on the current condition of your property, it is possible to start up a campground with little start-up money. Usually to get started you only need stakes to make the sites, some campfire rings and a port-a-potty. There are so many free and inexpensive ways to advertise these days such as Craig’s List and backpage.com that you can at least place an ad and see what kind of interest it generates. If there is interest in your area, you have a pretty simple way to generate passive income without having to make a large upfront investment or doing expensive upkeep.

Logging

If your property includes wooded areas, it would be smart to get a few quotes from different logging companies to see how much you could earn from the timber. In order to preserve the value of the land, as well as for environmental reasons, I do not recommend that you clear-cut the land. However, you may be able to log part of it and preserve some of the wooded areas. You might want to look into logging companies that cut sustainably by selectively harvesting only certain kinds of trees. This protects the value of the land as well as lessens the negative impact on the environment. Just do a Google search on „sustainable logging companies“ in your state.

Flea markets

If your land is in a high traffic area, I suggest that you look into renting it out as a flea market. Do you know how many small tables you can fit on an acre of land? Even if you charge just $15/day for each vendor and you have 20 vendors for the first year, you are already generating an additional $300/day which comes to more than $2,000/week. This is a very low-cost way to make use of your land while helping out local vendors and consumers alike. As usual, do some research on the logistics before diving in.

Cropland

Depending on the kinds of farming that exists in your area, there may be individuals or larger companies looking to lease land short-term or long-term for farming purposes. If you have tillable land, it would be worth your while to place an advertisement in the local papers as well as places like Craig’s List and backpage.com to see if you get any hits.

Power leases

In this day of alternative energy, it is possible to make money leasing rural land to wind generating companies or others within the alternative power industry. However, the details about this are too complex to cover in this article. I do explore these topics on my blog which you can access through my company website or check into other articles that I have posted here on Ezine.com

Paintball Fields

Providing space for paintball „wars“ is still a big industry. If you are in doubt, just check out all the paintball fields linked through this website: http://www.pbreview.com/fields/ As you can imagine, it does not take that much to make your raw, rural land „paintball“ ready. Essentially you just section off all or part of your land and rent it it out to groups. Here is an example of a privately-owed paintball field: http://www.actionpaintballsac.com/

Conclusion

Land is an asset especially for those who are creative enough and determined enough to generate passive income by investing the time and energy to get something started. Just be sure to do the proper research before you get started such as finding out if you need a license or permit and dot all your „i’s“ and cross all your „t’s.“ Good luck!

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Makler Heidelberg


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Source by Mark Podolsky

Steel Detailing – Are You Interested in Starting Your Own Business?

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Steel Detailing for me is my life. If you had to ask the question, if I chose it for my life I would say „Deep down YES“. I just fell into it.

It all started when I was 18 looking for work straight out of High School. I was accepted into an apprenticeship as a Structural Designer for a company in Newcastle, NSW, Australia, working on mining designs. Back then the office was decked out with drawing boards, smoking was permitted and an ammonia copier.

The job involved standing behind the ammonia copier copying drawings onto CPR’s, Penmanship, small drafting jobs, the coffee run and the food run for the first 6 months. This was my introduction into detailing steelwork for mining jobs throughout The Hunter Region and it was all coal process and handling.

Little did I know, the owner of company had a habit of starting and closing companies on a regular basis and my job only lasted just over 6 months. This was just enough for me to continue into this career with just a small taste.

Since then I have worked for many prominent design companies and have gained extensive experience. It wasn’t until I was given the opportunity start my own company with the backing of a building company in Thornton, NSW, Australia before I really began to learn fast.

The company went from just me to 6 people in a small 2 year period and was working really hard. I cannot emphasize the Really Hard part enough as the hours were long. The reason for this is that I was working in the business and not on the business and because I was the business owner, it had to run smoothly in order for it to grow.

For those that have not had experience with steel detailing there is a process you must follow.

Firstly, you are asked to provide a quote. If the quote is accepted, you are presented with a set of Structural Engineering drawings and a set of Architectural drawings depending on the project category. There are 3 main categories – Mining, Industrial and commercial. Mining has no architectural requirement.

Secondly, you go through the drawings and work out areas that maybe of concern and require more information and request the information. Usually at this stage because the information is going to change the amount of work you have to do, so you would ask for a variation if the work is allot more than you originally estimated.

Thirdly, the client accepts the variation and you begin the project. As the company owner I usually started the project layout for the rest of the team to detail the steelwork. The layout was completed in AutoCAD and consisted of the plan view with all of the elevations projected surrounding the Plan.

At the end of the day I was the checker also. „Why“ did I check the drawings you may ask. It’s plainly obvious, the buck stopped with me. If there was an error, just a small error, it would cost me. Imagine that you would be back charged if the error required rectification by the builder or fabricator. Imagine that if the error was just enough that it holted the erection of the steelwork on site and they needed to hold the crane, hold the erection crew and a boiler maker was required to fix it. The costs start to add up fast. The drafting job may have only cost $10,000, but a small error could cost you much more.

At this stage, you are probably wondering why you want to start a steel detailing business. The risk is very high, the hours are long. But I need to add more fuel to the fire by talking about money. If you make the smallest mistake that costs more money than you were expected to receive for the steel detailing, the fabricator, building company will hold your money back until the project is complete. One error indicates there could be more and just in case there is, they will hold it back. So what does this do to your company’s cash flow?

I talk about errors in a frightening sense because they are very scary. You could, if you had an ego like I did and say there will be no errors, but you’re just kidding yourself. Believe me when I say „There are always errors“ Consider that steel detailing is the lowest detail of the project. It’s every nut and bolt. Yes that’s right, if you get your bolt quantities incorrect you are liable for a back charge, if the steel erector has to go and get more bolts, it’s going to cost you.

Can you imagine not being paid for months. In my experience there are 2 main factors that influence a company’s growth, cashflow and risk. Think of errors as a risk. Depending on the error size the risk increases or decreases, but there is always risk. There are more risks other than errors. Yes that’s right more risk. That risk is getting paid. If you let the fabricator or building control the way you get paid, you are really going to be in for a big shock. Imagine just asking for 10% of the quoted price to be paid before work begins can cover your overheads. That’s great, what about the other 90%?

Imagine doing business with companies that are well recognised in the building and construction business. Usually their terms are 90 days with no deposit. That’s the top of the spectrum, what about the bottom of the spectrum. You come across another potential client, but your not sure about the stability of the clients company, but you take a risk only to find that you have been involved in trying to help them service and since you are the last person to get paid you never see payment from them at all. So you begin legal action. You start shelling out money for solicitors earned from other projects. You hire a personal debt collector that harasses the company for payment under terms that if he gets any money out of them he gets a cut. Now imagine companies starting and closing like my first job. Imagine the clients company goes into liquidation and you are not a secured creditor. No money here at all.

So I guess you are asking yourself at this stage, Why are people still detailing steel. Well there are ways to protect yourself. If you put in your quote that you will be paid under your terms, that you will be not back charged for any errors and your contract is created using a secured creditor arrangement you can protect yourself. If you find a reputable client that won’t back charge you and pays regularly, your on to a winner.

I just wanted to educate you so that you don’t make the same mistakes I did. So please be careful when it comes to steel detailing, because the Risk can take it all away from you.

The Steel Detailer…

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Makler Heidelberg


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Source by Michael A Crawford

Writing Effective Sales Messages

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A sales letter is a document designed to generate sales. It is a distinctive type of persuasive letter. It persuades the reader to place an order, to request additional information, or to lend support to the product or service or cause being offered. For most sectors other than retail, a sales letter is the first and most important way of reaching new customers. The purpose in writing a sales message is to sell a product. It influences the reader to take a specific action by making an offer-not an announcement-to him. Sales letter attempts to persuade readers to spend their time and money on the value being offered. To sell, the sales letter must be specific, go to the right audience, appeal to the readers needs, and it must be informative.

Before writing the sales letter you need to plan about the type of sale campaign that you will conduct. Whether you will send a letter only or will you include brochures, reply forms, special inserts, samples, response cards etc.? How do you plan to market the product or service? Through the Internet, direct mail, email, direct sales, print advertising, etc.? Do you need other advertising or literature to support the sales letter? Who is your competition? How are they marketing this product or service? What is your advertising budget? Are your marketing hopes realistic? Another important decision is to determine the specific purpose of your letter. Whether you want your reader to call for a free video, presentation or demonstration? Or you want your reader to fill out an order form? For these you need to know and analyze your audience and the purpose for writing. Try to form a mental image of the typical buyer for the product you wish to sell. Ask yourself:

o Who is your prospective buyer?

o What motivates a person to buy this item?

o What might the reader want to know about this product?

o What does the product or service do for the one who needs it?

o What can the reader gain from buying it?

o What is unique selling point of the product or service?

o Does your offer appeal to the reader?

o Can you transform him from prospect to buyer?

A sales letter is one of the important instruments of sales promotion. The principles of effective sales letter depends on your communication skill and your ability to convince your reader to accept or act on your recommendations. You may be promoting a product, a service or an idea; your sales letter should catch the reader’s attention, build interest, and motivate him to buy the product or service offered. A good sales letter should possess the following qualities:

Emphasize good looks

Design your document for visual impact. Make it easy to navigate so your reader reaches for it first-ahead of the competition’s. You can create professional-looking templates for your sales letter that use your company logo, branding and colors.

‚You‘ Attitude

The most effective word in a sales letter is „you“. Never begin a letter with „I“ because chances are the reader won’t get to the second word. It all comes down to selling benefits – your prospects are not interested in the features of your products services, but in what how your products or services can benefit them. Then it must build a reader’s trust. It should make generous use of „you“ and „your“ – so it is clear the customer’s needs come first, not your desire to sell something.

Use bullets

The body of your letter should contain key points, shown by bullets. Use bullets because it makes the letter easy to read. As the writer or seller, you benefit by immediately pointing your reader in the direction of the important points you want to make.

Keep your letter brief

It’s rare that someone is going to read anything past the first page, so keep your letter to one page. Staying at one page will also force you to be to the point, since a wordy letter is an ineffective letter.

Use statistics

Using statistics shows that you understand the issues of their business, while demonstrating that your product or service can solve a problem. It also gives your prospect a reason to support your product or service within the company.

Show your prospect’s needs

Your sales letter is a very brief sales proposal, so you need to show that you are thinking about your prospect’s needs. You might be hesitant to put your best ideas in your letter, fearing that your prospect will use them but not hire your company. That’s a mistake. By putting your ideas in your letter, you will make your prospects feel like they are getting something already, and that they will benefit from your products or services. More importantly, you will be demonstrating that you are creative and have your client’s best interests in mind.

Use right tone

Use the right tone in your writing. Use active voice. Use the present tense. Be positive. Avoid negatives. Keep sentences and paragraphs short.

Proof read

Proof read your letter before you send it out. This will help you determine if your letter is clear and if you’re getting your point across. Also, misspelled word or other careless mistake will give bad impression to the reader.

One of the most effective strategies to plan and write effective sales letter is to follow the four steps in your letter which are:

o Catch attention

o Build interest

o Establish credibility

o Motivate action

Catch attention

To be effective, a sales letter must catch reader’s attention. Design your document for visual impact to catch the reader’s attention by using graphics such as layout, colour scheme or illustrations. You can grab attention with an eye-catching headline or an interesting opening. This might be a question or statement. The opening should be short, honest, relevant, interesting and stimulating. Keep it quite general to appeal to as many people as possible. There are many possibilities for opening your sales letter that could persuade the reader to buy. Make a compelling promise for the reader, tell a story that the reader can identify with, make an announcement of a new product or service showcasing your unique selling point or ask a question.

The headline encourages your prospects and leads them to your next line. There you start to build their interest and ensure they read the next sentence and each subsequent one.

Build interest

Besides a powerful headline, your sales letter must have an immediate clear benefit for the intended audience. To build interest in your sales message you should highlight your product’s central selling point, the single point around which you will build your sales message. Be upfront and bold about promising a prize or a tangible reward in exchange for time and attention. Whatever product or service you are selling you need to position it so that its benefits provide one or more of the following common desires:

– To make or save money

– To be healthy

– To be popular or to maintain a social status

– To have security

– To have free time or save labour

– To get entertainment, comfort or amusement

– To take advantage of opportunities

– To be good looking

– To achieve inner peace

Show them how your product will benefit them in making their lives better, safer or easier. How will it save them time, trouble, worry or money? Look at their ultimate goal and relate it to that. Why should they buy from you?

For example, state what makes you an expert in your chosen field. How can you prove what you are claiming is true? Once you have listed down the key benefits of the service or product and positioned yourself as the person to deliver it, the time is right to deliver your sales pitch. Persuade your reader to buy based on the grounds of what the product or service does for him or her (benefit), not what the product or service is (feature)!

A benefit is what the product or service does, and what the buyer gains from the feature. A benefit is the specific outcome of the feature. A feature is something the product or service already has. Benefits are what motivate people to buy. Bullet point each benefit to make it easier to read. Think about every possible benefit your reader may derive from your product or service. In many cases, people will buy a product or service based on only one of the benefits you list.

Besides the benefit stated at the letter’s opening, you can bolster interest by adding high-profile testimonials from associates or former clients. Testimonials from happy customers are very useful for this purpose, as are quotes from established third parties such as industry leaders or reputable specialists. Opinions, figures and independent statistics are also likely to reinforce your message. Ultimate motivations are what people „really“ want. The product or service is just a vehicle to providing these benefits so make sure your sales letter focuses on these motivational factors.

Establish credibility

You need to establish credibility and be believable by the second paragraph. You must anticipate the reader’s objections and doubts and offer counter arguments. There are several ways of overcoming reader’s doubts which must be used with good judgment and should be related with the main appeal of the letter. You can provide testimonials, money-back guarantees, trial offers, attractive warranties or free samples. Using too many points to establish credibility will not be effective. To gain credibility for you and your request, present just one fact, strengthened, if necessary, by an opinion or fact as a proof.

Motivate action

It’s important to remember that people are motivated to buy based on their emotions and justify their purchase based on logic only after the sale. This means that each step in the sales letter process must build on the reader’s emotions to a point where they are motivated to take action. Encourage the reader to act by an easy and clear method of responding. Close with summarizing the central selling point and clear instructions for an easy action to be taken. To motivate, you can offer a gift, limit the offer, guarantee satisfaction, or promise an incentive.

End with an action: What result do you want from your letter? Are you looking to get a face-to-face appointment? Are you answering questions raised at a previous meeting? Do you want to make your prospect better informed? Do you need to get a signed contract? You need to close your letter by requesting a specific, quantifiable action. For example: „I will call you on Thursday, May 18 at 10 a.m. to schedule meeting“ or „Please return the enclosed contract by Friday, April 21, or call me if you have any other questions“.

WRITING A SALES LETTER:

Like any other business letter, a sales letter has three parts – introduction, the body of the letter and the concluding paragraph. Let us examine in detail how to draft these three components of a sales letter. The important thing in a sales letter is the sequence which is as following:

Introduction

Body of the letter

Conclusion

Introduction

The introductory paragraph of a sales letter starts with an opening sentence which has a vital role to play. In many instances, the opening sentence is the only sentence that is read, so it must immediately appeal to reader’s interests. There are several ways of writing an opening sentence in a sales letter, some of them are listed here with the examples:

A provocative question: What would the leaning tower fall for? The leaning tower of Pisa would only be put to shame by architectural splendor that outshines its own like the new range of luxury bathroom accessories.

What can you get these days for Rs. 15? Enjoy the finest that life has to offer just for Rs. 15 every month!

A striking information: We are the Number 1! We are the number 1 in revenue, customer base and customer satisfaction.

A story or an anecdote: Mr. Bala went shopping with his saving with our VISA credit card. What will you do with yours? Our credit card offers 5% bonus savings on all purchases for first six months.

A significant fact: Hearing Loss – you may not be aware of… Only about 25% of people who need hearing aid use them.

Most people have a vocabulary of 2-3,000 words and even a scholar uses no more then 5-6,000 words in his daily life. But there are around 500,000 words in English language and you can use many of them to enrich your vocabulary by using our ‚Vocabulary Builder‘.

Split opening: You know English, but are you quite fluent in it? It may sound incredible but classrooms can’t help you achieve fluency. No, they can’t. No! Nor can audio video sessions. Nor translation. But ‚Rapid English Fluency‘ can help you.

A conditional sequence: If home is where the most number of accidents take place, think of Woodcoat Paint as insurance.

Special offers: Free gifts! Yours for giving the digest as a gift this Puja and Diwali – free diary for the year 2005 whether you order several subscriptions or just one will receive this big, handy year 2005 desk diary free.

Wings to give your children’s career a head start! Avail the special offer of financial assistance for spectrum of educational opportunities in India and abroad.

Body of the letter

You may have a lead paragraph in the body of the letter. This part of the sales letter can be used to expand the promise made in the headline or used to deliver a second major benefit of the product or service. A sub-headline can also be used as the second part, to answer a question posed in the headline. For example, Part 1 could say: „Want to learn Kannada in 30 days?“ Part 2 could say: „Well, here’s how to . . .“

In the body of the sales letter you will begin to offer proof. You expand the theme, fill in details, offer proof, and show how you plan to fulfill the promise you made in the headline. Here, you give details of your unique selling point. You continue talking about the benefits and offer proof of the claim you made early. You share the details of the benefits. Prove your claim or statements by facts, logic or testimony. There are several ways of doing so, choose one that suits your products best. Following are some examples:

Trial offers: Get on the fitness trail! Enjoy our free offer to use our machine in comfort of your house for a week. If you are not satisfied we will take it back, no questions asked.

Guarantees: Guarantee of satisfaction

You always come first with us and your complete satisfaction is our prime concern. If you are not delighted with our product you may return it anytime for 100 % refund.

Free samples: To enable you to see for yourself how convenient it is to handle closet organizers, we are sending you a free sample.

Testimonials: Ritu Sharma, Bangalore: „How the web changed my world! It can change yours too. The Sify internet connectivity provided me the ability to communicate with people all over the planet and gave me access to information all around the world.“

You need to explain the qualities of your product and its special features and convince your reader that your claims are true. Remember, by the end of the body, the goal is to create an emotional response that will cause the reader to do what you are now going to tell him to do.

Closing:

In the closing part of your sales letter your goal is to motivate action. Recapitulate your points and make a final appeal. You may give a limited time offer, or limited quantity offer or special bargain etc. Use a Post Script. For example, „If you order before March 1, we will include a free . . .“ Or „Money back guaranteed . . .“ Or „Discount is good until . . .“ If you ask the reader to order, support, or to contact you for the specified reason you must make it easy for him to reply. Support the sales letter with a post card or an order form. If appropriate, supply a toll free telephone number, an Email link, and or your URL. Always close with a thank you and use a signature at the end of the letter. Save one of the best points for last.

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Source by Dr Anubha Singh

Fashion Do’s and Don’ts When House Hunting

Immobilie bewerten, Immobilie Wert, Immobilienrechner, Verkaufsrechner, Immobilienwertermittlung Tel: 06227-399170 Handy: 0176-2116-9990 eMail: info@heidelbergerwohnen.de Internet: www.heidelbergerwohnen.de

Mark Nash author of 1001 Tips for Buying and Selling a Home offers homebuyers fashion home runs and strikeouts when shopping for a home. It might not be obvious that what you wear when house hunting can impact what you pay for a home. Years of showing homes and introducing prospective buyers to home sellers, the way buyers project themselves fashion-wise makes a big impression.

First impressions by real estate agents and home sellers are all they have when assessing potential buyers. If you appear well-groomed, under-stated and wear home price-range-appropriate clothes you could pay less than the tattooed, big-hair, over-jeweled and torn-blue jean buyer your in competition with in multiple-offers for the same home. Buying a home is a business transaction, think business wear when shopping for a home.

Women

-Pants are fine, but make sure they’re not low riders.

-Ditch the tee shirts, tank and tube tops. House hunting is not a vacation.

-Skirts are great. Minis send the wrong message.

-Wear comfortable but presentable shoes. You will be doing a lot of walking, climbing up stairs and in and out of transportation.

-Forget high-heels. Spiked heels on shoes can easily dent bamboo and other softer wood floors. Plus if you got into the yard to take a look at the roof you might end up aerating the lawn.

-Leave the animal prints for when you’re out to a nightclub. Busy or fussy fashion looks can be distracting and not on everyone’s top ten fashion list.

-Simple jewelry and limited amounts accent your business perspective. Omit the“ bling“ otherwise you might end up paying more for a home, because the sellers think you can afford it.

-Simplify make-up, hair and manicure styles to appeal to the majority of people. You’re not going to get a better deal because the sellers love your fabulous acrylic nails.

-No fur coats, ever. It’s a political and extravagant statement that could cost you a home or an additional $10,000.

-No low cut or revealing looks. Very rarely do homebuyers get a discount for sex.

Men

-Verify shoe soles aren’t caked with mud before you enter any open house. Many a homebuyer never made it to the kitchen after walking across freshly cleaned carpet with dirty shoes.

-No jogging, gym-wear, bike shorts or swimsuits. Unless, you’re testing the workout facilities in a condominium building on your second visit.

-Business-casual pants are best, but if you must wear jeans, make sure they’re clean and not ripped.

-Open collar shirts work fine, but realty agents and home sellers don’t need to see your buffed or not so buffed chest or four gold chains.

-Think twice about sporting more than one earring. If we were all the same life would be boring.

-Omit muscle and tee shirts and no underwear elastic waistbands displayed please. You might turn Ms. home seller on, but Mr. home seller might not appreciate it.

-Limit tattoo exposure, they’re the rage, but not for everyone. Ditto the ladies on this one.

-Wear simple patterned shirts with matching plain pants. Remember that red denotes power.

-Don’t over-dress to impress. Leave the cuff links and French cuffed shirts at home.

Both

-Coffee „go-cups“ aren’t a fashion accessory. Coffee is easily spilled on carpets when walking up stairs or opening closets and cabinets when touring properties.

-Baseball caps are for bad hair days. Plus they send the wrong negotiating message when purchasing the largest asset you’ll own.

-Wet umbrellas should be parked outside the front door, not on hardwood floors or entry tables and chairs.

-Wear slip on shoes when touring open houses. You might be asked to remove your shoes out of cultural respect to the owner, inclement weather or newly installed floor coverings.

-If you don’t want to take off your shoes buy and carry blue disposable surgical booties-or ask your agent for a pair.

-You must wear socks or stockings. No sandals, period. If you are asked to remove your shoes, owners don’t necessarily want your bare feet on their floors.

-Cell phones. If you need to make or receive a call go to a place where you won’t disturb others at the open house. Never negotiate a home purchase contract on a different property contract while your viewing a home.

-Carry bicycle and motorcycle helmets with you. Ask before your park them on any surface.

-Shorts are okay if they are close to knee length. No torn or overly tight styles.

-Dress for the season. Don’t wear shorts in snow or black wool in August, even if it is your best house-hunting outfit.

-Remove your sunglasses when inside buildings. People expect some eye contact.

-Go easy on the perfume. Many people have allergies to it today and they could be the owners of the house you fell in love with.

-Put cigarettes, cigars and pipes out of view. They’re not exactly a popular fashion or political statement in 2006.

Children

-Tops, pants, shoes and socks required.

-Diapers are not fashion.

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Source by Mark Nash

What Are The Factors That Will Affect The Property Values In Malaysia?

Immobilie bewerten, Immobilie Wert, Immobilienrechner, Verkaufsrechner, Immobilienwertermittlung Tel: 06227-399170 Handy: 0176-2116-9990 eMail: info@heidelbergerwohnen.de Internet: www.heidelbergerwohnen.de

First of all, the location itself is the main factor that will affect the property values in Malaysia. If a property is close to school, shopping mall, bank, transportation facility, hospital, restaurant, church, temple, airport or any other places that can provide convenience to the people staying at that area, that particular property will definitely has a high property value that will attract more people than any property.

When it comes to real estate, the principle of supply and demand refers to the ability of people to pay for real estate coupled with the relative scarcity of real estate. The property values will be driven up by the condition of high demand coupled with a certain purchasing power and a short supply due to the scarcity of land. In contrast, the property values will experience a drop when people demand less of it while more supply enters the market.

Let’s take for example Penang, being the second smallest state in Malaysia just after Perlis in terms of geographical coverage yet is the eighth most populous with 1.56 million of residents according to the population and housing census, Malaysia 2010 which is conducted for every ten years. Penang which has an average of 1, 490 persons per square kilometer is the second most densely populated states after Kuala Lumpur. This high level of population density puts competing pressure on land use which results in the rise of property prices as developers will put more expensive price tags on their projects due to the high-land costs. Besides, the lure as a tourist destination and a second home for foreign retirees is also one of the factors that results in a greater demand of Penang property. As a result, the short supply due to scarcity of land and the high demand from both foreign and local buyers is the main reason why Penang properties price are high as compared to say, Kelantan.

Apart from supply and demand, the Feng Shui and Vasthu Sastra which is known as the „science of construction“ also have to do with property values in Malaysia. Regardless of you believe or not, many recent studies have shown that the property price will still be affected by Feng Shui. A property placed near a body of water can fetch you a handsome price compared to a property which is not. A property faced with a road junction or built at a dead-end road can have a lower price as compared to another property in the same area which is not. Many people trust Feng Shui because they consider that keeping things related to Feng Shui will bring steady growth, prosperity, good luck, good health, happiness and positive energy to the house, office or to the being. In this way, people will consider carefully the position and placements of the property which in turn makes a well placed or well designed property more attention-getting and favorable.

Next, inflation also has an impact on property values in Malaysia. At its most basic level, inflation is simply a rise in prices and a fall in the purchasing value of money. Let’s take an example; again using Penang where there is latest news announced that „the selling price of properties in Penang will soon surge by 5%-10% following the recent move by Lafarge Malayan Cement to raise cement prices by about 6%“, according to the Penang house developers. A hike in cement price simply means the price of concrete roof tiles, cement sand bricks and all the other cement-related products will rise. On average, 50% of building materials used in property development comprises cement and cement related products. Therefore, such inflation will leads to an increase in construction costs and the buyers are the one who ultimately bears the cost. Besides, the inflation also has been caused by the transportation and labor costs that are increased nationwide. The rise in cost of labor is particularly due to the labor shortage as many Indonesian have gone back to Indonesia and are facing with stricter laws and standards when they wish to come back to Malaysia.

The government’s introduction and revision of its property related policies also played a key role in determining the value of properties. The exemption revision of real property gains tax (RPGT) has increased the interest of a small group of people on the property market. Additionally, Malaysian government is pushing out a series of incentives to make its property market more attractive to foreign investors who will eventually bring in external cash flows. Both of these actions have enhanced the property values. In addition, the build then sell (BTS) concept has been revised. It has increased the confidence of buyers and created developers who are more conservative leading to higher value of property.

Furthermore, the existences of property agents and Internet such as auctions websites and real estate agent websites help ease the process of selling the properties nowadays. It has made the property investment more easy, convenient and favorable. In this way, there is an increase of interest in property investment thus further lifting the value of properties.

Moreover, the mortgage rate that also plays an important role in influencing the property value should never be forgotten. A mortgage rate is commonly known as Base Lending Rate in Malaysia (BLR). BLR is a term refers to the minimum interest rate used by banks. It is defined by the central bank of Malaysia. BLR will get lower when the global money market down turn and get higher when the money market is on uptrend. Whenever the housing demand is weak, lower mortgage rates will help to improve the access to property financing while reducing the monthly payment for housing loan. So, these circumstances will aid in strengthen the housing demand and then the property value will increase over time.

Last but not least, the vacancy levels will also have a significant contribution towards the property values in Malaysia. For illustration, when the unemployment rate is high, the buyers and investors will not have enough capital to invest in a property creating a situation of strong rental sales. In contrast, the low unemployment rate will motivates the buyers and investors to involve themselves in property investment activity eventually leading to a higher property values.

Above are some of the factors that will affect the property values in Malaysia. However, there are still some other relevant and important factors out there that are worth seeing.

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Source by Alecia Tan

Improve Your Home’s Value by Building a Home Workshop

Immobilie bewerten, Immobilie Wert, Immobilienrechner, Verkaufsrechner, Immobilienwertermittlung Tel: 06227-399170 Handy: 0176-2116-9990 eMail: info@heidelbergerwohnen.de Internet: www.heidelbergerwohnen.de

Many people have their workshop in an unused corner of their garage or the basement or some other out-of-the-way area. This can prove to be problematic, if the space is needed for other things or if there isn’t enough room to really spread out one’s projects or tools. Building a workshop can solve these problems and also add to your home’s value if it is planned out properly.

There are a lot of plans and instructions out on the Internet and provided by hardware supply companies and there is really no limit to the kind of structure one can build, provided that the rules and laws governing one’s property are adhered to. It’s a good idea to get a copy of your area’s zoning laws to find out if you need a permit to build the workshop you’re planning on. Also, homes governed by a home or neighborhood association may be limited as to the kind of structures they can build and owners may need permission to build at all.

The plans you choose for your workshop should allow for the inclusion of electricity. Again, there are many resources on this, so I need not enumerate the how-to’s of this. The important thing is that you ensure that the electricity running out to your shop is treated as seriously as that running inside your house – it must be grounded and up to code. When in doubt, get competent professionals to install and/or inspect it. Installations of heating/cooling appliances can further make your workshop more comfortable and valuable.

There are many alternative energy generators that are on the market right now. You have the option to augment your power with electricity generated from solar panels or wind turbines. The Internet can show you a great many alternative energy generators if you want to lessen your electricity bill and also take less power from the grid that you share with the people in your community.

Try to build to complement your home. If your home is a 1906 heritage house, try to avoid installing a fire-engine-red steel structure. Instead, go for a building that reflects your home’s outward appearance and decor. Acquire paint and trim that matches your home, so that the home and shop present a unified appearance. This helps the shop blend in better with the property. If, for some reason you can’t or won’t match your home, paint your shop a neutral color or one that complements your home’s color. Avoid an appearance that is completely different from your home’s; it produces a jarring note that could be easily avoided.

When building, make sure you allow for plenty of storage space and organization. The cleaner your workshop can be kept, the easier it will be to use for you and the better it will look to a potential buyer. Shelves, drawers and hooks are all excellent built-in additions to consider. Also, consider where you are going to put your waste, how you plan to sort recyclables from non-recyclables and allow for the space that this will need.

A home workshop can, with attention to its placement and appearance, add to your home’s value by placing a sought-after structure on the property. A home workshop is something that many people are looking for, which can make your home more attractive should you wish to sell in the future. Paying attention to what may attract or repel future buyers is worth it if you want your workshop to increase your home’s selling power on the market.

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Source by Matt Barker