Which Real Estate Prospecting System is Right For You?

Immobilie bewerten, Immobilie Wert, Immobilienrechner, Verkaufsrechner, Immobilienwertermittlung Tel: 06227-399170 Handy: 0176-2116-9990 eMail: info@heidelbergerwohnen.de Internet: www.heidelbergerwohnen.de

While many real estate agents will go through contortions to avoid prospecting, some sort of prospecting must be done before a sale can be made. Top real estate agents know that prospecting is their ticket to prosperity and happiness, and they embrace it. Many other agents will „dabble“ at prospecting, without working the system hard. They’ll often keep looking for a ‚magic‘ system of prospecting.

I have seen all the systems on the market today that are sold as ‚magic formulas;‘ that claim to make prospecting easy, automatic, and virtually instant. The truth is most of those formulas are good systems for prospecting. But they’re not magic, and one is not intrinsically better than another… and none are „instant.“ All will take effort and consistency.

What’s the best prospecting system? It’s the one you want to work hard to implement. A good prospecting method is one that you are comfortable doing, that fits your personality so you are more inclined to be successful.

Active Real Estate Prospecting Methods

The best forms of prospecting for fast results are active. The following is a list of the most common active prospecting methods.

  • Some real estate agents have the personality for knocking on cold doors for a few hours each day. They like the repetition. They enjoy walking and getting the exercise. They like having a set script and getting into a rhythm. After the first day, they quickly get over any discomfort with talking to people at the front door. They find that most people don’t mind someone working hard, knocking on the door. If you’re someone who has a strong aversion to people knocking on your door, you might want to consider that thousands of Realtors have built hugely successful businesses doing this. Just because you don’t like it doesn’t mean others feel the same way. It’s an easy and very inexpensive prospecting approach. The key to making it work is both consistency and knowing the right kinds of words to use to convert a lead into an appointment on the spot (which is true of any of these active prospecting methods).
  • Some (few) people enjoy cold calling. They like the repetition, consistency, and ease. But the public doesn’t enjoy telemarketers, so the rejection rate is high. If you’re someone who interprets a hang up as a personal attack, you probably won’t want to do this. On the other hand, it’s one of the fastest ways to grow your business and I know many successful agents who built their business to the high six figures doing cold calling. You can learn to work within the regulations of the Do Not Call List. And because telemarketing is challenging, you probably won’t have much competition and you may find people more receptive these days because they’re not inundated by calls.
  • Some people enjoy dropping by FSBO’s or calling expireds. They like the odds (since the owner has already „raised their hand“) and have steeled themselves for the challenge. These owners can vent their frustrations about something else on you, making it seem „scary“ at first to talk with them. However, there are very well-described techniques for handling this and for knowing exactly the right words to say. In some areas, there are enough FSBO/Expireds to make a full-time prospecting program. In other areas, this may be a once-a-week program.
  • Some agents like threading their way through Web 2.0 and social media marketing. They like it, but they also understand that it’s not just a hobby. They have a strategy and know how to work the strategy using websites, lead generation companies, blogging, social media, ezine articles, etc. This is a pseudo-active form of prospecting because it combines elements of advertising (drop your bait and see who bites) with networking. The challenge is to know exactly what works in the „real estate social media world“ and what doesn’t, because it is easy to lose yourself in it.
  • Other real estate agents live and breathe for the opportunity to network. They are social creatures who can find business by talking to people in the grocery checkout line. A networking system ensures they have a deliberate strategy for building the right kinds of relationships, making themselves known in a community, etc. If you’re an introvert, you may not be attracted to this method of prospecting. On the other hand, I know some introverts who do well at it because they have a purpose for making conversation and have learned the right words to say to motivate someone to want to do business with them. Many people enjoy building 100% referral-based businesses and work techniques and strategies that go well beyond what we normally think of as networking.
  • Some people enjoy farming because they like being part of a community. They enjoy the benefits of door knocking, sponsoring neighborhood events, and blogging about the ‚hood. If you don’t like your neighbors, you don’t have to farm your own neighborhood. Some agents use neighborhood websites with coupons and free classifieds for garage sales, FSBOs, etc. Farming is the one method that includes elements of all other methods, so if you like variety, this is the method for you.
  • Still others, like me, have tremendous success with running workshops — first time buyer, seller, investor, etc. Workshops are natural and fun for me, and so I enjoy prospecting…and I do believe that an agent should enjoy their real estate prospecting, otherwise they won’t do it. I’ve developed my own system filling workshops and delivering content in a way that makes people eager to work with me. This is a nice approach for many agents who are a bit shy, but still like to be on stage.
  • Open houses are still a great way to prospect, if done well. Some agents hold open houses five days a week. They have a process for working the buyers that come through, and they work the community where they’re holding the open houses, often becoming listing agents in time. If open houses are a lynchpin in your prospecting plan, then you’ll want to know the exact words to use to motivate prospects to want to work with you, and you’ll want to get good at asking for appointments, not just phone numbers. Some agents feel that open houses are a waste of time because they don’t get enough active prospects coming through in their area. If that’s true for you, then maybe you should spend your weekends on a different approach.

Passive Prospecting

Less active prospecting (or passive prospecting) includes direct response marketing, advertising, online lead generation companies, just listed/sold cards, dropping flyers, etc. Some of these techniques work very well. And some of them are a complete waste of time. Before you decide to launch a passive marketing campaign, talk to your coach and discuss the costs vs. outcomes.

The One Real Estate Prospecting System that Every Agent Needs

Every agent should follow up with their past clients religiously and automatically. Ongoing database farming is perhaps the only way for most agents to even out the ups and downs of this industry. Eventually, after building your business for several years, this past client base will be your ticket to the lifestyle you’ve always dreamed of.

Database farming is also your best chance for „easy, automatic, and virtually instant“ business. If you need business right now, then reconnect to every past client and person in your circle of influence and ask them for a referral. Using some clever referral techniques and words, chances are very good that you will unearth at least one new transaction.

Immobilienmakler Heidelberg

Makler Heidelberg


Der Immoblienmakler für Heidelberg Mannheim und Karlsruhe
Wir verkaufen für Verkäufer zu 100% kostenfrei
Schnell, zuverlässig und zum Höchstpreis


Source by Linda Schneider

The Importance of Owners Title Insurance

Immobilie bewerten, Immobilie Wert, Immobilienrechner, Verkaufsrechner, Immobilienwertermittlung Tel: 06227-399170 Handy: 0176-2116-9990 eMail: info@heidelbergerwohnen.de Internet: www.heidelbergerwohnen.de

There are two types of title insurance, lender’s coverage and owner’s coverage. Lender’s coverage protects the lender in the event their interest in the property is jeopardized by an unpaid lien or encumbrance or by a challenge to the owner’s title. Lender’s coverage is mandatory on most mortgage loans.

Owner’s title insurance is optional. Owner’s coverage is the cheapest insurance a buyer will ever purchase. It protects the buyer’s interest in the property for as long as he owns it. If someone challenges the buyer’s title or if there are any liens that should have been paid off before closing, the title insurance company will defend the buyer’s title at no cost to the buyer.

Sometimes at closing, buyers will be tempted to opt out of purchasing the owner’s title portioin in order to save a few hundred dollars. Many times, the loan officer or real estate agent will even encourage a buyer to forgo purchasing this vital one time payment insurance.

We’ve all heard the saying „penny wise and pound foolish“. It means that some people will do anything to save a few dollars today only to end up paying a whole lot more down the line. Any buyer who chooses not to purchase owner’s coverage is being penny wise and pound foolish. Owner’s coverage, unlike most other insurance, involves a one-time premium. The amount of the premium is based on the value of the property and may vary slightly among title companies. As mentioned previously, the coverage is good for as long as the buyer owns the property.

Most title insurance companies have a simultaneous issue option. If a buyer opts to purchase the insurance on the day of closing, he will receive a discount on the lender’s policy. So, buyers should make sure to ask the closing company or attorney what the simultaneous issue rate is for the title insurance company through which they write their policies. Keep in mind that if a buyer chooses not to purchase owner’s coverage, he will be required to pay the full premium for the lender’s policy.

Title insurance companies also offer reissue rates for refinances. Reissue rates allow a borrower to pay for coverage on the difference between the value of the original lender’s policy and their current loan amount.

Depending on the internal procedures of the title company or closing attorney, a buyer will either receive his owner’s policy at the closing table or via U.S. mail a few weeks after closing. The owner’s policy should be kept in a safe place along with the deed to the property as it is the only original. In most states, attorneys and title companies are only required to keep files for seven to ten years. So, if an issue arises years later, a copy of the title insurance policy may not be available from the attorney or title company because they may have already disposed of the closing file.

If it becomes necessary to file a claim, the title insurance company contains the information needed to begin that process. Be prepared to provide the title company with a detailed explanation of the claim and any supporting documentation.

Copyright © 2008 Bishop Realty Services All Rights Reserved.

Immobilienmakler Heidelberg

Makler Heidelberg


Der Immoblienmakler für Heidelberg Mannheim und Karlsruhe
Wir verkaufen für Verkäufer zu 100% kostenfrei
Schnell, zuverlässig und zum Höchstpreis


Source by Cindy Bishop

How to Sell Your Writing Skills and Make Money

Immobilie bewerten, Immobilie Wert, Immobilienrechner, Verkaufsrechner, Immobilienwertermittlung Tel: 06227-399170 Handy: 0176-2116-9990 eMail: info@heidelbergerwohnen.de Internet: www.heidelbergerwohnen.de

Experienced freelance writers make money by ghost-writing scores of articles for clients across the world. the following useful article writing and selling tips will help budding writers find a firm foothold in the world of content writing. You can plan and prepare your writing career and prevent a ‚trial and error‘ approach.

The important fact to bear in mind is that in order to be able to sell your writing services, you must be able to first follow certain basic rules of online writing.

Article Writing Tips

1. Writing formats: Get familiar with different writing assignments that you could be asked to complete. For example, writers could be asked to work on grant submissions (requesting funds for upcoming projects, usually related to NGO and charitable organizations), press releases (information regarding the release of a new product or service), website content (landing page, ‚about us‘ page and so on) or e-books.

The formats of each form of writing is different. There is plenty of information available on the Internet; invest time reading about different types of writing.

2. Choice of English style: Articles are generally written in American, UK or Australian English. Please understand that these are all different variants of the English language. Clients may request that articles be written for a local or international audience. There will be subtle differences in spelling as well as language.

For example, ’neighbor‘ is American English while ’neighbour‘ is British English. Similarly, the Americans say ‚counselor‘ while other countries spell the same word as ‚counsellor‘.

If you are not sure, ask your client for further clarification. Correct spelling is a crucial factor in getting good work assignments. One incorrectly spelled word can ruin the impression.

3. Research: Researching abilities are another vital contributing factor in crafting a top-notch article. As a budding freelance writer, you may be required to write articles on various genres and subjects. These could include finance, banking, gardening, cooking, health, business, home decor, parenting among several others.

Obviously, we cannot be experts on every subject under the sun. Hence, intensive research will help you find out salient facts and useful information.

For example, if you are asked to write an article about savings accounts in the UK, sit down and read through four or five credible websites for information. If you read about ‚CD ladders‘ (bank deposits), look for more information about CD ladders and how they work.

Your article should be able to provide solid, useful and well-researched information to readers. Your aim is to put together information from various sources so that the reader has access to all the information in one place.

A word regarding choice of websites: Please bear in mind that there are excellent websites and several mediocre and unreliable ones at the same time. Avoid gathering information from ‚forums‘ etc. Stick to government, educational or reputed websites. This way you can be sure of providing your clients with updated and factual information.

4. Work count and keyword insertion: Keywords are important words and phrases that help an article or website attract traffic. They are based on the factb that all readers begin a search with a word or phrase.

For example, readers looking to travel to Paris may type in ‚Paris holiday‘ in the browser to begin seraching for good Paris holiday deals. Clients may often request the use of certain keywords in order to help their website gain visibility.

For instance, a client may ask you to write an article of 500 words and use a specific keyword say, three times in the article. You must be able to weave the keyword skilfully into the article without making it appear contrived. Avoid simply ’stuffing‘ it in. Use the keyword in a way that sounds sensible and logical.

Ideally, keywords should be used in the title, first line and last line (however, this is not a hard and fast rule). Pay attention to required keywords and keyword count.

Please do not ‚fill‘ in the article with useless, shallow information. In the world of freelance writing, this is referred to as ‚fluff“. As the name suggests, ‚fluff‘ refers to useless, irrelevant information that is merely written to complete the required word count.

Here is an example to illustrate the point:

a. Everybody needs a bank account to manage their money. Banks offer customers several options for saving their money. Services and quality varies across banks.

b. Opening a bank account is an excellent way to manage your money. banks offer several options including deposits, saving schemes and investment portfolios to help you build a consolidated fund pool.

Option (b) is more informative sentence compared to (a). Avoid scrimping on research. Shallow and inadequate research is tantamount to producing ‚fluffy‘ content.

5. Plagiarism issues: While crafting content for clients, please do not copy-paste information. All information on the Internet is copyrighted and copying is illegal. Read up information and then write it in your own words. That’s exactly what you are getting paid for.

Images, diagrams and photographs are also associated with strict copyright. Please ensure that you use legitimate, copyright-free images that you are allowed to use.

Taking unscrupulous short cuts is likely to lead to a bad name and poor reputation. You can also consider buying credits from ‚Copyscape‘; a website that helps you check your work for plagiarism.

6. Deadlines: Deadlines are sacrosanct and writers must respect them implicitly. Examine the amount of work that you need to do and allot yourself the required time duration. Avoid promises that you will find difficult to honor. If you need four days to complete a piece of work, communicate that to your client honestly.

Missed deadlines and delays should be avoided because you will ruin your reputation with your client. He will end up leaving a poor review for you out of pique and frustration.

7. Choose your clients carefully: Please remember that there are thousands of clients looking for writing services. As with other fields of work, there are excellent clients. But not all of them are professional. During the course of your writing career, you may come across stingy, demanding, rude and unreasonable clients.

In my humble opinion, looking for good clients is far more important compared to looking for good projects. The simple reason is that a good project will come to an end while a good client will provide regular work.

This is not to say that you should not consider any work from new clients. However, learn to be discerning in your choice of clients. You are here to sell valuable writing skills. Conduct yourself with dignity and treat your work with respect. Not everyone can write – that’s why your client wants your services in the first place. Avoid selling your work short – this also harms the prospects of other writers.

Clients get the false impression that they can always strike a bargain and pay cheap rates for good work.

8. Client-writer etiquette: The good news is that 96% of clients are really nice. They are here to look for good writers and will be happy to pay for competent services. Ask for feedback from your clients after you complete a piece of work. Be ready to incorporate any requested changes/revisions (within reasonable limits). Build a good rapport with clients. Make it a point to respond to all queries within 24 hours. They will be likely to contact you for further assignments.

9. Use your spare time to build credibility and a good reputation. Write to well-known websites that accept articles for submission. This will help you prove your abilities and reliability to your clients.

There are thousands (indeed millions) of websites that require content, images and articles and blogs to be written. Online writers can earn a decent income from writing for clients who want to build websites. Additionally, you can write for agents who sell your work to clients.

Freelance online writing is an interesting field that is pleasurable and lucrative at the same time. All it takes is effort, diligence and perseverance to make a successful career out of online writing.

Immobilienmakler Heidelberg

Makler Heidelberg


Der Immoblienmakler für Heidelberg Mannheim und Karlsruhe
Wir verkaufen für Verkäufer zu 100% kostenfrei
Schnell, zuverlässig und zum Höchstpreis


Source by Nirupama N Raghavan

Simple Home Design Tips

Immobilie bewerten, Immobilie Wert, Immobilienrechner, Verkaufsrechner, Immobilienwertermittlung Tel: 06227-399170 Handy: 0176-2116-9990 eMail: info@heidelbergerwohnen.de Internet: www.heidelbergerwohnen.de

Having a home with the design that we truly want is something that would really make us feel good. Although most houses built these days have general designs, it would be better if we could come up with our own design to give our homes a more personalized touch. We all certainly would want everything in our house to be perfect as much as possible. Designing our own houses is very practical, fun to do, and is not really hard to do. We do not really need to hire an interior decorator or any home design experts if we want to save money since we can also do it on our own. We just need to be creative and have fun while we do it.

Take your time and think what kind of design that you really want to incorporate in your house. If you want more references, you can just search the internet for a wide variety of design options. It is important that you make a final decision since it may cost you more instead of saving money if the design is already completed and you change your mind and have it redone. After you make the final decision, you can start searching all the materials that you would need. You also do not need to rush this part since you would want to compare different rates from different stores first. It would be also a great idea to ask for recommendations from your family, friends, and other people you know who could help you.

After thorough considerations and preparations, you may start designing either the interior or the exterior part of the house whichever you are comfortable with. Choosing the right colors could help you set the ambiance.

You may also want to consider Feng Shui for good luck but only if you believe in that practice. Aside from using common furniture such as sofas, chairs, and tables, you may also want to add other components inside your house. Consider putting paintings, wall mounted fountains, and other extra fixtures to add more life to the interior design. For outdoors, putting sectional patio furniture may just do the trick to liven up the atmosphere outside of your house. Wooden, metal, or plastic chairs are also ideal outdoors. Whatever design you want for your own house, it is best to start at larger places down to the smaller ones which require more detail.

Depending on your preferences, you may want to have a minimal or simple design. Not only that you can save money but you can also save space. When you are designing in your house, keep in mind that this is a place where you would spend much of your time so you should consider putting emphasis to comfort and functionality. Designing a house also does not need to be complicated. As long as you are creative, you are resourceful, and you know what you want, it should just be a breeze. Just do not rush things so you will not have regrets in the future.

Immobilienmakler Heidelberg

Makler Heidelberg


Der Immoblienmakler für Heidelberg Mannheim und Karlsruhe
Wir verkaufen für Verkäufer zu 100% kostenfrei
Schnell, zuverlässig und zum Höchstpreis


Source by Patti Smith

How to Do a Sales Pitch in Commercial Real Estate

Immobilie bewerten, Immobilie Wert, Immobilienrechner, Verkaufsrechner, Immobilienwertermittlung Tel: 06227-399170 Handy: 0176-2116-9990 eMail: info@heidelbergerwohnen.de Internet: www.heidelbergerwohnen.de

In commercial real estate, you will undertake a variety of presentations, in a variety of circumstances. Most of them are business-like in nature, focusing on the needs of the tenant, the property buyer, or the property seller.

Get to the core issues

Each of these groups has unique property requirements and points of focus. It is their needs which must be identified and clearly addressed in the sales pitch or presentation. Many successful commercial real estate agents will have a preliminary meeting with the client or customer so that they can identify key issues and concerns. This allows the commercial agent to return to the client or customer in a few days with a well structured proposal that addresses the needs of the customer or client.

It’s all about THEM, not YOU!

When you design an investment or commercial property proposal for presentation, the document should be 90% regards the property and the client. Frequently you see this rule disregarded or broken with the proposal document being largely regards the agency and the personnel.

Rarely is the property transaction a simple matter of the property rental, the property price, or the physical elements of the property. In most situations, it is the combination of these things which must satisfy a fundamental equation of need that the customer or client has. In getting them to this fundamental need, you will identify an element of pain that the customer or client is experiencing. This is what you focus on.

They are Experienced

It is interesting to note that many clients and customers in commercial real estate are reasonably comfortable in circumstances of business negotiation. This means they may not tell you the total big picture or all the elements of a transaction until they are ready. Conversation and connection in the presentation process should be biased towards the client or customer using well selected questions which allow the agent to interpret the body language coming from the client’s response.

When you believe you have identified the element of clients pain related to the property transaction, you start to magnify the problem in terms of today’s market, then offering stable and logical solutions that your real estate agency business can provide to the client or customer. Invariably, the commercial real estate transaction in today’s market centres on financial matters such as:

  • High vacancy factors
  • Other property choices and chances are available
  • Underperforming leases
  • Unstable cash flow
  • Unstable tenancy mix
  • Tenanted conflict
  • Escalating building operating costs
  • A shift in demographics which exposes the property to a unstable future
  • Mortgage payment pressures
  • Age of the asset
  • Needs for refurbishment or extension
  • Competition properties attracting tenants away from the subject property

This type of information and interpretation requires your intimate knowledge of the local region. This is by both property type and by location. This is the higher value that you bring to the customer or client. Being able to distinctly define local market awareness is a major advantage in any commercial real estate presentation or sales pitch. You must be seen as the best knowledgeable solution to the problem.

From Experience

After many years working exclusively in the commercial real estate industry, I found that my unique skill was in market knowledge and the display of that in any formal presentation to the client. Being able to talk about market trends and financial performance in a solid and sound way will help the client understand that they need your services. Coupling that with your extensive and relevant database of enquiry clearly shows the client that they need you.

A fantastic commercial real estate presentation is a function and balance of lots of things. Things like:

  1. A well established pre-planning process is a strategic advantage for every commercial real estate presentation. Strategy is everything in commercial real estate. Every property presentation requires planning.
  2. Making sure you are asking the right questions of the client or prospect. Plan your questions relative to the subject property so that you help the client think about opportunity and changes that are possible.
  3. Using your market knowledge and giving good answers. Have a variety of market facts and trends available to call on. Feed them into your presentation; facts are always useful. They can also be used as a channel to direct the discussion when the client is forcing you to justify your approach or your experience. Confidence and control must be the basic rule of your property presentation. When the client takes control of the presentation you have lost.
  4. Using your experience in the marketplace so that you are telling relevant stories of success in similar properties. Stories of other properties will always interest of the client.
  5. Making sure your personal presentation is optimised for the connection in the presentation. It can be that you are using a combination of the proposal document, the marketing document, and computer slide presentation, samples of your database, photographs of the subject property projected on to slides, and photographs of comparable properties projected on to slides.
  6. Choosing the placement of people at the table or strategically positioning them in the room is always important. Much has been written about where you should sit relative to the client. The basic rule is adjacent to the client rather than across an area of barrier such as a table. Being within arm’s reach allows you to pass documentation to the client at the appropriate time. Documentation should not be provided to the client until you are ready for them to review it; otherwise it is a distraction of their attention.
  7. Make sure that your proposal is simple and yet well directed with a clearly defined outcomes of sale or lease. Many proposal documents in commercial real estate are much too wordy so the main messages are lost and not clearly defined. The best proposals are less wordy and more illustrative. The best balance of a commercial real estate proposal is a mixture of 25% words, 25% pictures, 25% graphs, and 25% white space. This becomes a document which is clearly read and understood.
  8. Combine good illustrations and photographs of the subject property into the proposal or presentation so that any lengthy descriptions or paragraphs are broken up. This will keep interest of the client in your documentation.
  9. Make sure that your marketing package is value for money, and yet reaching the target market that the property serves or needs to attract. All too often, we see examples of generic marketing by the commercial real estate agent to the broader and less specific marketplace. Showing the client that you clearly know and will attract best the target market will always help your conversion to a potential listing. Be very specific about the target market and how you will reach it.
  10. Ensure that your commission costs are fair and reasonable for the location. In most circumstances, discounting your commission should not be an option as it will make you poor and remove or detract from your enthusiasm for the sale or lease. ‚Cheap‘ means ‚cheap and without focus‘ and the client needs to know this. The property deserves better. You are not cheap because you are the best and you do a great job. A fair commission is always paid for a positive property outcome.
  11. Always provide testimonials that are relevant to the property transaction. When you combine relevant history and details of happy customers into your presentation you will make the client feel more comfortable.
  12. Always display clear and sound market knowledge that impresses the client relative to their property. This will include extensive awareness of comparable properties that compete with the subject property. You should be able to talk solidly about property prices, comparable rents, rental growth, returns on investment, changes to the future demographics of the area, and properties in the immediate precinct of relevance. In many cases, it pays to walk around the local area just prior to any property presentation so that you bring immediate and clear pictures of the precinct to the discussion. Many times this has been of significant advantage in my presentation processes. Talking about neighbouring properties localises the client and their thought processes.
  13. Come up with a variety of ways to serve the client. Innovation and relevance will always impress. In today’s market, this is relatively easy considering the marketing opportunities and tools provided by the internet & technology. Be proactive in your property promotion processes so that the listing for sale or lease stands uniquely different in its marketing campaign from the others in the area. This does not have to be expensive to the client or to your office, given that the internet and electronic technology is historically cost effective. In today’s market, the traditional methods of publicising the property in the property pages of the local paper, is becoming much less important in the marketing campaign. Most commercial property buyers and tenants research the market from the Internet first and foremost.
  14. Almost every property agency will say that they have excellent communication and connection skills to support the property promotion process. From experience, this is largely incorrect and typically the average commercial salesperson or leasing person will exercise ordinary communication channels with the client. Put yourself in the shoes of the client. They expect and deserve frequent updates on the promotion of the property even when nothing is happening or when the adverts are producing little response. When a property campaign is not producing the results, it is important that you act or adjust with alternative recommendations and strategic changes to the promotional campaign for the client to consider. Rarely would you get to the property campaign correct in the first week. It is in this time that you must consider fine tuning the promotion process so that the target market is being reached in a timely and effective way. This means that every property enquiry generated from your promotions must be tabulated so that you understand what channels of marketing work most effectively with the property in question.
  15. When addressing the client or the client group in a formal property presentation, the answers and information you give must be delivered well and provide relevant solid property knowledge, in a practiced and professional delivery. Any sales or presentation tools relative to the property must be relevant and you should know how to use them with exceptional skill. Fumbling and faking information is not tolerated by the client.

So there you have it. These are some of the key skills to use in a commercial real estate presentation. Whilst many real estate agents think that they are the best alternative in the market to promote sell and rent commercial property, the reality is they do not get the message across when it matters most in front of the client.

To be the best commercial real estate agent in your area, you must show that you are just so, and you do this in the first 10 minutes of the time that your presentation takes. The client will have formed an opinion by then.

Be prepared to walk away from any demands for discounting that the client or customer demands. In this market they need a great commercial real estate agent providing a great job; discounting is not an option. Show pride in your services and walk away when the client demands discount in marketing or lower commissions.

Immobilienmakler Heidelberg

Makler Heidelberg


Der Immoblienmakler für Heidelberg Mannheim und Karlsruhe
Wir verkaufen für Verkäufer zu 100% kostenfrei
Schnell, zuverlässig und zum Höchstpreis


Source by John Highman

Five Ways to Protect Yourself When Selling Your Business

Immobilie bewerten, Immobilie Wert, Immobilienrechner, Verkaufsrechner, Immobilienwertermittlung Tel: 06227-399170 Handy: 0176-2116-9990 eMail: info@heidelbergerwohnen.de Internet: www.heidelbergerwohnen.de

I read with interest a report of April 23, 2008, entitled "Millions involved in local business purchase scam" published in the Christian County Headliner News. As a certified public accountant that has represented buyers / sellers in business sales transactions and also as Managing Partner of Sunbelt Business Advisors – a business brokerage firm, I thought it beneficial to write about the many red-flags that were present in the article. Red flags that others should be aware of and protect them against against as they attempt to either sell or buy a business.

SMALL BUSINESSES ARE NORMALLY SOLD AS AN ASSET PURCHASE AND NOT A STOCK PURCHASE. This transaction appears to have been a stock purchase and not an asset purchase. This should have been one of the first very large red flags. Small, privately held businesses are almost never sold as a stock purchase. A stock purchase means the current owners legal entity-the company, continues on instead of the new buyer creating a new company. In a stock purchase the new owners get everything the sellers business owners – bank accounts, receivables, any potential and actual liabilities. This includes contingent liabilities the new owner may not even know about. Additionally, a stock purchase does not allow a new owner to get stepped up basis of the company furniture, fixtures and equipment. The stepped up basis of the FF & E could mean thousands of dollars in tax savings to a new owner that would be very beneficial the first few years of ownership. A buyer walking in and immediately wanting to purchase the stock of business and assume all liabilities, potential future liabilities – known or unknown and leaving the additional depreciation on the table is almost unheard of. A normal asset purchase agreement (not a stock purchase) would normally have excluded cash and bank accounts of the prior company. The new owners in an asset purchase agreement, unlike a stock purchase would not have been able to transfer funds from the company accounts. They would need to open new bank accounts in their new company name.

AT CLOSING, BUYERS FUNDS SHOULD BE AVAILABLE. Apparent this deal closed without confirmation or having actual funds from the buyer. No business purchase transaction should close without having funds available and present at closing. This would be the same as selling your house to someone, closing the transaction, but the buyers not having loan approval yet. You would not do it and either should sellers of small businesses.

ALWAYS USE A QUALIFIED CLOSING ATTORNEY. The sale of a business should be closed by a qualified closing attorney. Qualified closing attorneys will have their own space and normally not need to use others. A qualified closing attorney will make sure all legal documents are in order; make sure funds are available to pay the seller and file all required legal and IRS documents. Anyone selling or purchasing a business should insure upon having a qualified closing attorney conduct the closing. The absence of a qualified closing attorney should be a red flag.

USE A QUALIFIED BUSINESS BROKER – DO NOT TRY IT ALONE. Not using a qualified, professional business broker is another red flag. Can business deals be completed without using a business broker? Certainly! One can also write their own contracts without using an attorney or prepare their own tax return without using a CPA, but it is not necessarily the smartest thing to do. Especially when talking about the sale of a business which is probably one of the largest if not the largest asset a person owns. Something as important as this should not be attempted alone. A qualified business broker will help educate the seller as to the process, help establish a valid market price, effectively market the business, screen buyers, and help qualify buyers, assist with negotiations, work with existing seller CPA and attorney, and work with closing attorney and overall management of the process and be there to advise the seller as to red flags!

NEVER CHANGE THE BANK ACCOUNTS UNTIL YOU HAVE YOUR MONEY. Another subtitle, but yet red flag is it appears the seller changed the signature cards at the bank (s) and the names of the people allowed access. Even in a stock purchase, the current bank account holder – the seller would have to have the bank change the names and cards. Obviously, if this did in fact happen, it happened prior to the seller having funds from the buyer. The new buyer also apparently had the "keys" to the business before the seller was paid the purchase price. It is like selling your car to someone and agreeing to be paid at some future date; while you watch the "new buyers" that you just met drive off into the sunset with your car. You probably will never see your money or your car.

Most small business stories like your article remain non-public. Just like most financial frauds that occur at small businesses. People do not like to talk about the failures of small business transactions but, they are happening all the time and all across the country. It is very important that sellers and buyers understand the process of selling / buying a business, watch for red flags and use qualified professionals to help them in the process. Doing so will save them money, time and effort and make for a much better business transaction.

Immobilienmakler Heidelberg

Makler Heidelberg


Der Immoblienmakler für Heidelberg Mannheim und Karlsruhe
Wir verkaufen für Verkäufer zu 100% kostenfrei
Schnell, zuverlässig und zum Höchstpreis


Source by Ted A. Smith

Property Management Advice – 7 Ways to Organize You Must Know to Rent Your Places Faster

Immobilie bewerten, Immobilie Wert, Immobilienrechner, Verkaufsrechner, Immobilienwertermittlung Tel: 06227-399170 Handy: 0176-2116-9990 eMail: info@heidelbergerwohnen.de Internet: www.heidelbergerwohnen.de

I can not tell you how many times in the beginning of my property management career a prospective tenant called and caught me unprepared. I quickly learned I saved 5 to 10 hours a week and rented more houses by being well prepared. Here are my best tips.

1) Application Forms

A property manager should carry at least 50 blank rental applications with him at all times. Quite often, you will find yourself listing a new rental house and have no applications to place in the kitchen. You want to have applications in the house so you are not always running to your car during a showing.

The property management company should also have the rental application saved on the computer in a format that can be emailed to your clients quickly. You do not want to limit yourself to just faxing or having them pick up the form from you. This is very quick and painless.

2) At least 10 Copies of Blank Leases

Quite often, you will approve a tenant and need to meet with them to sign the lease. On your way out of the office at the end of the day, you completely forget to print out and bring the copies of the lease. Even the most organized person gets side tracked. Having the blank lease in your car ensures you never show up empty handed.

3) Key Tags

You should carry a small box of key tags so you can label keys you receive from new listings/property owners. In the past, I would constantly forget which keys belong to which properties and have to throw them out. This means the rental could not be rented until I could get a maintenance guy out there to change the locks. With just a little extra discipline and tagging the key as soon as you receive it, you save yourself a bunch of aggravation.

4) Digital Camera

You should keep your digital camera in the car as much as possible to ensure you are ready for new listings. Half the time, new property owners have cleaned their property and it is ready to go. By having the camera ready you can simply snap all the pictures you need to advertise the rental on MLS or Craigslist.

5) Property Management Agreements

Just like the lease, you should keep 10 copies of your management agreement in your car. This will make preparing for a listing appointment much easier and less stressful. If you bring your camera, business cards, and the management agreement, you have everything you need to sign up the new owner. You also want to have the agreement in email format to quickly send to the owners over the Internet.

6) Pens and Business Cards

It is embarrassing to not have either one on a listing or leasing appointment. Professionalism is found in the details.

7) Organizer to Carry Everything

You can buy an organizer at Office Depot or Staples that can store all the items listed above. Some people prefer a briefcase but I personally use a black plastic box with hanging folders. Use whatever suits you but just have it all in one place in your car

Note: A prepared property manager will create an automatic task in Outlook or a Day Planner to refill all the items once a month. Getting organized is useless for your property management company, if you do not have a follow-up system to ensure you stay organized.

Immobilienmakler Heidelberg

Makler Heidelberg


Der Immoblienmakler für Heidelberg Mannheim und Karlsruhe
Wir verkaufen für Verkäufer zu 100% kostenfrei
Schnell, zuverlässig und zum Höchstpreis


Source by David Lowrey

Marketing Plans for Commercial Real Estate Office Sales or Leasing

Immobilie bewerten, Immobilie Wert, Immobilienrechner, Verkaufsrechner, Immobilienwertermittlung Tel: 06227-399170 Handy: 0176-2116-9990 eMail: info@heidelbergerwohnen.de Internet: www.heidelbergerwohnen.de

When it comes to marketing commercial real estate office space for sale or lease, it is important to understand the end target market that you are trying to reach. A few key decisions about the property and the location need to be made before the marketing strategy and campaign are implemented.

Vendor Paid Advertising

At the outset it should be said that client or vendor paid advertising or marketing is the norm in commercial office property marketing and should be thought at each and every opportunity. Any vendor that chooses a real estate agent based on the offer of 'free' or 'discounted' marketing are doing themselves an injustice. Getting the message out to the tenants and buyers about the property first and foremost, is of prime importance. A quick sale or lease is far more important than offered savings on marketing costs.

Some experienced agents will rightfully walk away from lists where the client will not contribute to marketing; This is a good idea considering that the client is really not motivated to help themselves sell or lease the property. The client is not really genuine or has not taken the market trends into account. Wasting time on clients that are less than realistic is not good real estate business practice.

Each Property is Special

Every property owner will regard their property as special; they want their challenges resolved as quickly as possible. The only way to do this is to tap into the target market relative to the property given the current levels of inquiry currently. Today the property market is changing and shifting almost on a monthly basis. As the local real estate agent, it is important to understand those shifts and changes so that each and every property can be correctly matched to the trends in the local area.

Here are some key questions to address in the marketing campaign for the property listing.

  1. Identify exactly who the ideal purchaser or occupier is for the office property. Factors that will have impact on the decisions here will be time of promotion, indicative price or rent, and the levels of improvements.
  2. Given the ideal purchaser or tenant for the property, how large is the audience and where can they be located? How can you reach this target audience?
  3. Most buyers and tenants for any property that is taken to the market today are already located in the local area. That is why local knowledge and networking is so important in your role as a real estate agent.
  4. What message should the property and advertising promote? What facts and points of difference does the property give you to work with in the marketing?
  5. Is the property known locally, does it have a history of note, and is that good or bad? Obviously these factors may have an impact on your marketing choices.
  6. What segments of the media will best connect with the target audience for the property? Think outside the box with this. Use both traditional and non-traditional methods of marketing.
  7. How will you track the marketing impact or inquiries, so you know what results are achieved? This fact is critical so you can make changes with the marketing for things that do not work.
  8. What message should go into each advertisement? Advertising content is far more important than the media that is used when it comes to generating enquiry.
  9. What advertising budget do you have to reach the target audience? If money is limited, create 3 alternative budgets for the client to choose from. They will usually choose the middle of the range.

The marketing of office space and office property is a simple process if you keep to these rules that help you build the campaign.

Immobilienmakler Heidelberg

Makler Heidelberg


Der Immoblienmakler für Heidelberg Mannheim und Karlsruhe
Wir verkaufen für Verkäufer zu 100% kostenfrei
Schnell, zuverlässig und zum Höchstpreis


Source by John Highman

Finding Homes for Sale That Meet Your Specifications

Immobilie bewerten, Immobilie Wert, Immobilienrechner, Verkaufsrechner, Immobilienwertermittlung Tel: 06227-399170 Handy: 0176-2116-9990 eMail: info@heidelbergerwohnen.de Internet: www.heidelbergerwohnen.de

If you are looking at purchasing a new house, then you will want to consider several areas. You will want to consider the style, size, neighborhood, and cost of the homes for sale where you are looking. These are the normal areas that you would want to think about when looking for the right house.

The style of a house is something that everyone thinks about even if they do not realize it. You may not realize that you care about it being a craftsman home or a cape cod but the reality is that everyone probably has a preference for a certain style of home. Some styles may be more readily accessible than others, so it might take some work to find certain styles. Another consideration with the style will be whether or not you have any family members with special needs. If this is the case, then you may look for houses that only have one main floor.

The size of a house is another consideration if you are looking at homes for sale. If you have a family, then you might want a certain amount of space to accommodate your whole family. You might want to have an extra space for guests or even an entire apartment area for them. You may want to have a lot of storage space, so you may choose to have a full basement dedicated to mostly storage.

The neighborhood is something else that you need to think about if you are looking at homes for sale. A lot will depend on your reason for having a house where you want it. If you are single and work downtown, then you might look for a loft close to work. If you have children, then you may want a home close to the school and in a safe neighborhood. If you are retired, then you might choose a quite area of homes that would be too expensive for a young family.

Cost is something else to look into as you look at homes for sale. You will need to look at your budget to decide if you can afford the mortgage on the home that you would like to have for yourself and/or for your family.

After looking at several areas, you will hopefully find the homes for sale that will meet the needs that you have for you and your family. It will take some research, but you should be able to get all of the information that you need if you work at it.

Immobilienmakler Heidelberg

Makler Heidelberg


Der Immoblienmakler für Heidelberg Mannheim und Karlsruhe
Wir verkaufen für Verkäufer zu 100% kostenfrei
Schnell, zuverlässig und zum Höchstpreis


Source by Alfred Ardis

Advantages of an Exclusive Property Listing Agreement With Your Real Estate Agent

Immobilie bewerten, Immobilie Wert, Immobilienrechner, Verkaufsrechner, Immobilienwertermittlung Tel: 06227-399170 Handy: 0176-2116-9990 eMail: info@heidelbergerwohnen.de Internet: www.heidelbergerwohnen.de

Property buyers are always exposed to lesser options than the availability. This is because of the unwillingness of estate agents to share the information about different properties at their disposal with each other. This may also give problem to the seller because the property gets exposed to lesser market, and it has fewer chances of getting the highest possible price. The seller is also vulnerable to losing track of the entire procedure, something that can have serious ramifications in the future. However, there is a simple yet efficient solution to this problem. And that resides in the formulation of an exclusive listing agreement between the realtor and the seller.

How does an exclusive listing agreement weed out the flaws of the current system? And how does such an agreement facilitate all the three parties involved.

  • An exclusive listing agreement works both for the seller and the agent. The agent is assured of being financially rewarded if he sells the property for a higher price and thus is more motivated to achieve the same while the seller is most welcome to any high bids that the agent brings in.
  • By law, an exclusive listing agreement allows the agent to put up a yard sign in front of the property for sale. Historically, 60% of all buyers are attracted to properties after noticing yard signs. So when a yard sign goes up, the seller is assured of a higher market for his property which increases the chance of him getting a better deal.
  • Carrying on from the first point, if an agent is assured of his financial future with the property, he will also invest more in advertising the property which will of course attract more potential customers, driving up the demand for the said property and along with it, the price.
  • Through an exclusive listing agreement the property is provided with exposure to other agents resulting in the increase of the demand of the property and involvement of more buyers. A better selling price can be achieved by this procedure.
  • The exclusive listing agreement keeps the property seller involved throughout all of the stages of the transaction. The agent shares all information with the buyer and ensures that it goes without any hindrance.

With an exclusive listing agreement the seller and the agent merge into one team and collaborate collectively towards one single goal; exacting the maximum price of the property. For obvious reasons, such an arrangement is better than a seller working alone trying to sell his property while juggling the task with his other daily activities. Team work has always been considered more beneficial. Therefore, you are recommended to have an exclusive listing agreement with your real estate agent. This will surely make things easier for you.

Immobilienmakler Heidelberg

Makler Heidelberg


Der Immoblienmakler für Heidelberg Mannheim und Karlsruhe
Wir verkaufen für Verkäufer zu 100% kostenfrei
Schnell, zuverlässig und zum Höchstpreis


Source by Cullen Martini